SELINA KEER Fall-Winter 2025-2026 «Back to the Future» Collection

INTO THE LUXE

UNA BERZINA dedicates the collection to the memory of her grandfather, drawing on elements of men’s wardrobes and handcrafted details. 

Aging is not a sour fading, but a refreshing glow in new colors growing in directions that were once invisible. Wrinkles are not cracks, but road maps full of memories of places where our laughter found a home. They carry the echo of sweet summers, the bittersweet aftertaste of farewells, and the spice of untamed adventures, the taste of sunlight, the fizz of nights full of conversation, and the deep, salty taste of tears.

“Where are you?” reflects the theme of meetings and coincidences that shape human connections. The designer of the brand VERENS explores the idea of conscious choice and the internal set of criteria that determine whom we notice among many.

ESSENCE

SELINA KEER Fall-Winter 2025-2026 «Back to the Future» collection is literally a sensual dialogue of silhouettes and textures proving that luxury and modernity are not mutually exclusive.

Сотрудничество H&M с Магдой Бутрым стало настоящим торжеством женской силы, романтики и самовыражения. Отдавая дань внутренней стойкости женщин и их природной красоте, новая коллекция объединила два мира — изысканность haute couture и вдохновение уличным стилем, подчеркивающим свободу и игру с образом женственности.

“Wicked Desire” reimagines and depicts the figure of the witch with a contemporary and alluring approach, blending timeless charm with modern sensuality. By infusing elements of the supernatural with innovative fashion, each shot aims to capture the witch not only as an obscure figure, but as an empowered, confident woman who embraces her strength and freedom.