Magda Butrym X H&M: сила женственности и новая элегантность

“Wicked Desire” reimagines and depicts the figure of the witch with a contemporary and alluring approach, blending timeless charm with modern sensuality. By infusing elements of the supernatural with innovative fashion, each shot aims to capture the witch not only as an obscure figure, but as an empowered, confident woman who embraces her strength and freedom.

NUDE - Beauty Editorial by Photographer & Art Director: CHRISTINA KAPONGO

Сотрудничество H&M с Магдой Бутрым стало настоящим торжеством женской силы, романтики и самовыражения. Отдавая дань внутренней стойкости женщин и их природной красоте, новая коллекция объединила два мира — изысканность haute couture и вдохновение уличным стилем, подчеркивающим свободу и игру с образом женственности.

The Szczygiel brand merges a handcrafted approach with upcycling principles, working with textures, materials, and patterns. The focus is on combining structural elements with natural forms, shaping a distinctive style. At its core lie sustainable design, a limited selection of fabrics, and recycled raw materials.

Dua Lipa: “For me, this campaign is about the freedom of movement, self-expression and embracing that on-the-go energy. It’s powerful, yet playful, and above all, joyous. It’s a similar spirit that I share as an artist, so it immediately resonated with me on many levels.”

The designer of the brand RIMGALAITE COSTUME draws a parallel between the mythical Narcissus and the modern-day internet narcissist, using fashion to explore the nature of self-admiration in the digital age. 

Коллекция «Timeless Love», представленная Катей Шехуриной на Riga Fashion Week, привносит эстетику викторианской эпохи в современную свадебную моду. 

Under The Sun by Aria Drandake