First Impact Communications Announces Partnership with Luxury Eco-Tourism Leader &Beyond
First Impact Communications made a significant expansion of its client portfolio with the addition of &Beyond, a world-renowned leader in luxury eco-tourism. Effective August 2024, the Prague-based agency will provide comprehensive PR and communication services for &Beyond across the Central and Eastern European (CEE) region, marking a pivotal step in &Beyond's expansion into this dynamic market.
Established in 1991, &Beyond strives to leave our world a better place through the delivery of extraordinary travel experiences and care of the land, wildlife and people. Offering bespoke safaris and adventure that go beyond the expected across Africa, South America, and Asia, the company is celebrated for its commitment to conservation, community upliftment, and sustainable tourism practices. With 29 lodges and camps in iconic destinations and a luxury expedition yacht, &Beyond ensures its guests experience the wonder of nature while preserving it for future generations.
Among their many accolades, &Beyond has been recognized by Condé Nast Traveler, Travel + Leisure, and National Geographic for their exceptional service and commitment to sustainability. Their lodges have consistently been listed among the best in the world, offering unparalleled luxury while championing environmental stewardship. As a result of these efforts, &Beyond was voted one of the Best Specialist Tour Operators in the World in the Condé Nast Traveler Readers' Choice Awards in 2023.
&Beyond's approach to travel is rooted in three core pillars: Care of the Land, Care of the Wildlife, and Care of the People. This ethos is evident in every aspect of their operations, from their accommodations that blend seamlessly with natural surroundings to their immersive wildlife experiences guided by expert rangers and naturalists.
The company's dedication to sustainability extends far beyond its guest experiences. Through its non-profit community development partner, Wild Impact (previously known as Africa Foundation), &Beyond has been driving significant positive change since 1992. This partnership has been instrumental in positively impacting 75 communities and directly conserving a footprint of 1 million acres. Looking ahead, &Beyond and Wild Impact share an ambitious 2030 vision: to scale their impact through partnerships, aiming to support the conservation of an associated 40 million acres of key biospheres and to double their 2020 impact investment. This long-term commitment reinforces &Beyond's mission to leave the world a better place, while offering discerning travelers rare and authentic experiences of the world as it should be.
