As the new season approaches, luxury fashion houses are unveiling their advertising campaigns for autumn-winter 2024 for both men and women. Each year, they serve as creative representations designed to introduce the collections that will soon be available in stores. For example, Loro Piana's campaign is set in Scotland, Dior's campaign draws inspiration from Marlene Dietrich, and McQueen is celebrating its connection with London.

Loro Piana

Loro Piana's new men's and women's fashion campaign, shot in Scotland by Mario Sorrenti, commemorates the brand's century-long history. The campaign portrays the natural beauty of Scotland and features models such as Bibi Breslin, Anok Yai, Angelina Kendall, Leon Dame, and Woosang Kim.

Dior's fall 2024 collection, designed by Maria Grazia Chiuri and inspired by Marlene Dietrich's timeless elegance, is captured in new images by Collier Schorr. The androgynous silhouettes and poetic embroidery reflect a fusion of refinement and naturalness.

Fila's upcoming autumn-winter 2024-25 advertising campaign, titled "Bellissimo," celebrates the brand's iconic timeless design and devotion to quality, taking inspiration from club sports like tennis, pickleball, and golf.

Louis Vuitton

Louis Vuitton's fall winter 2024-25 men's advertising campaign, shot in the Italian Alps, brings Pharrell's collection to life in a grand setting echoing the raw beauty of the American wilderness.

McQueen

The women's and men's autumn-winter 2024-25 advertising campaign for McQueen is set in East London and captures the city's visceral energy, representing a sense of roughness and rigor.

Loewe's fall winter 2024-25 campaign, featuring actor Daniel Craig and global brand ambassador Greta Lee, explores the work of artist Richard Hawkins and offers a collage of personality.

Moschino

Moschino's "Collection 0" introduces its creativity with a selection of images and videos portraying the energy and beauty of Milan, captured by photographer Willy Vanderperre and styled by Alastair McKimm.

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 Prada's new women's and men's fall/winter 2024-25 campaign highlights the importance of conversation and the exchange of ideas in fostering the creative strength of the brand. The campaign portrays a dialogue between different opinions and perspectives, reflecting the collaborative creative direction of Miuccia Prada and Raf Simons. Shot by Willy Vanderperre and directed by Garret Bradley, the campaign captures intimate moments between the cast members, with a script written by Miranda July. The protagonists engaged in the conversations include Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer, and Letitia Wright.
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Giada

Giada presents the&nbsp;fall winter 2024-25 women's campaign shot by Josh Olins, which portrays model Alix Bouthors in a minimalist space. A story of shapes and materials, density and transparency that reflects the creative path of Gabriele Colangelo. Clothes that communicate a sophisticated, sophisticated and seductive aesthetic experience.

Miu Miu

Photographed by Zo&euml; Ghertner and styled by Lotta Volkova, Miu Miu's fall-winter 2024 "Individual Moments" campaign delves into the connection between clothing and the people who wear them. The campaign explores various contrasts such as childhood and maturity, masculine and feminine, and formal and informal. Notable figures featured in this campaign include Ethel Cain, Charlotte Cardin, Cara Delevingne, MINNIE, Little Simz, and Caitlin Soetendal. The portraits capture a blend of time, place, memory, and fashion, emphasizing allure and authority. The subjects' authentic expressions showcase their uniqueness, with the clothing subtly influencing emotional and behavioral shifts.

Jimmy Choo

The new fall 2024 campaign "Glamour Refined" from Jimmy Choo features actress Winona Ryder. The campaign was conceived and shot by artistic directors Ezra Petronio and Lana Petrusevych. This campaign draws strong inspiration from the nineties and showcases the iconic actress who is known for her roles in films such as Beetlejuice, Edward Scissorhands, Heathers, Little Women, Reality Bites, The Age of Innocence, Girl Interrupted, Black Swan, and the upcoming Beetlejuice sequel, as well as the Netflix TV series Stranger Things. According to Sandra Choi, the Creative Director of Jimmy Choo, Winona's talent, individuality, and connection to the 90s make her the perfect representative for this collection.
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Jil Sander

The fall winter 2024-25 campaign by Lucie and Luke Meier of Jil Sander focuses on the Cannolo Bag. The bag is designed for all occasions and is updated each season with new colors, finishes, and sizes. Its tubular shape, inspired by the Sicilian dessert, is iconic and elegant. Photographed by Roe Ethridge, the images highlight the creative work of the couple who lead the brand. They showcase playful atmospheres and aesthetic imagery that best represents Jil Sander's current scenario.

Boss is unveiling its autumn-winter 2024-25 campaign featuring a star-studded cast. The lineup includes Italian ambassador and tennis player Matteo Berrettini, British footballer and style icon David Beckham (making his first campaign appearance after the partnership announcement), Nigerian singer-songwriter Burna Boy, and South Korean actor Lee Jong-Suk. The iconic Naomi Campbell is returning to collaborate with the brand alongside Brazilian model Gisele B&uuml;ndchen. It's a reimagination of office style with an exceptional ensemble.

Versace

The "ELEVATED ENERGY THROUGH CRAFT AND INNOVATION" autumn/winter 2024-25 <a href="https://www.lofficielbaltic.com/en/fashion/rebel-chic-versace-fall-winter-2024-ad-campaign">advertising campaign by Versace</a> was shot at the Chateau Marmont in Los Angeles. Donatella Versace stated in a press release, "I love discovering the different personalities of these young talents while wearing our clothes. They're having a blast - that's clear! But, just like the Ch&acirc;teau, Versace will guard their secrets!" The shots celebrate the essence of Versace and the bold aesthetic codes of the brand founded by Gianni Versace. The campaign was shot by Mert &amp; Marcus in Los Angeles.

Ferragamo

"Ferragamo and Florence share the same language and history. That's why I chose to go back to my roots," explained Davis on the occasion of Ferragamo's new autumn-winter 2024-25 campaign, shot by Juergen Teller. "In three days, we explored the city together. We felt free, as if we had just left for a trip. It was fun, and sometimes we even stopped to eat ice cream." The protagonists of the new campaign are a collective of personalities such as Raquel Zimmermann, Peter Saville, Lina Zhang, and Maia Tellit Hawad. As Davis says, "Ferragamo is first and foremost a community, a family."

Tom Ford

In Shanghai, Tom Ford presents the Winter 2024 campaign, featuring a cinematic allure that captures the pieces of a vibrant, concise, and strong collection. The campaign's storytelling revolves around three personalities: Fei Fei Sun interprets the brand's nocturnal glamour on the glittering streets of the city; Rianne Van Rompaey is portrayed as a retro-futuristic heroine; and Meng Yu Qi embodies casual elegance with a rock-inspired touch that reflects the city's everyday atmosphere.

Roger Vivier

Mother and daughter Pat and Anna Cleveland are the protagonists of the new campaign created by Gherardo Felloni for Roger Vivier's Fall/Winter 2024-25 collection, which is inspired by the Op art of the Sixties. "Those years were crucial periods for the brand when its aesthetic evolved towards a more minimalist, graphic, and pioneering approach," says Gherardo Felloni. "Reimagining the timeless creations of that era has long been an aspiration, and I felt that this season was the right time to reintroduce them in a fresh and contemporary way."

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