The most attractive fashion campaigns for Fall-Winter 2024-25

J'adore has a new muse, and she's none other than global superstar and business mogul, Rihanna. The campaign, shot in Versailles, captures the opulence, grandeur, and elegance of the golden liquid housed in its signature flacon. Rihanna, dressed in gold (an iconic imagery that's associated with J'adore) struts down the halls in Versailles, exuding an incredible aura.

Anine Bing just dropped a fashion bomb, and we're totally smitten. The brand has unveiled its new baby, the Elly bag, and guess who's already rocking it? The queen of style herself, Kate Moss!

The luxury resale market is undergoing a paradigm shift, presenting both unprecedented opportunities and formidable challenges for established brands. L'Officiel examines the multifaceted strategies employed by luxury houses to protect their interests, adapt to this evolving landscape, and capitalize on the growing consumer demand for sustainable fashion options.

The CHANEL Fall-Winter 2024/25 Haute Couture show was a breathtaking fusion of opera and high fashion, where the beauty looks were as captivating as the collection itself. The Fashion Creation Studio presented a sophisticated and theatrical array of designs, rich with embroidery and romantic twists on classic House codes. Against this backdrop of luxury and drama, the beauty team crafted looks that perfectly complemented the collection's opulent aesthetic.

Lithuanian-born, New York-based designer Aiste Hong made a resounding debut with her first Spring/Summer 2025 collection at The Harmonie Club, one of Manhattan's most prestigious venues. The highly anticipated runway show was a standout event at the official New York Fashion Week, showcasing Hong’s unique vision and innovative approach to luxury ready-to-wear fashion.

What do our inner creative spaces look like, where world-changing ideas are born and mature? According to Ben Gorham, founder of haute perfumery house Byredo, we all need to cross our inner desert, follow its natural rhythms, let our imagination run wild and catch the creative instinct just when it is at its peak.