<p><span>Like every year, in the coldest season of the year luxury brands are presenting the&nbsp;</span>new women's and men's spring-summer fashion campaigns.&nbsp;<span _mstmutation="1" _istranslated="1"></span><span>Advertising campaigns therefore become creative, inspirational imagery that are designed to communicate the collections that we will find in the boutiques for the next season. From</span><span _mstmutation="1" _istranslated="1">&nbsp;</span><span>Prada with&nbsp;</span>the "Days of Prada"<span>&nbsp;campaign, to Calvin&nbsp;</span>Klein's campaign with Jeremy Allen White<span>&nbsp;that sent social media into a tailspin, up to</span><span _mstmutation="1" _istranslated="1">&nbsp;</span>Fendi<span>&nbsp;and Etro.</span></p>

<p style="text-align: center;"><span>Ermanno Scervino</span></p>

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                        <p><span>Ermanno Scervino confirmed Natalia Vodianova as ambassador and symbol of its vision of femininity for the Spring Summer 2024 campaign. </span><span>Luigi &amp; Iango lensed the essence of the sea through shades that evoke the expanses of sand, echoing the sun and the palpable breeze that moves the transparencies and softens the colours.</span></p>
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Photos courtesy of Ermanno Scervino

<p style="text-align: justify;"><span><a href="https://www.lofficielbaltic.com/lv/fashion/prada-spring-summer-2024-advertising-campaign-featuring-40-models">Prada</a> included portraits of 40 models in the campaign, including Troy Sivan, Harris Dickinson and Calvin Harrison Jr. With this, Prada emphasizes: fashion is a public sphere, and the individuality of each model contributes to the common work.</span></p>
<p style="text-align: justify;"><span>Models, from unknowns to internationally recognized actors, were brought together to create honest and clean images, focusing only on the models themselves and their looks. In the spring/summer collection, we see Prada models that move away from the traditional structure of clothing and showcase a flexible cut.</span></p>

<p style="text-align: justify;"><span>Embodying the archetype of the corporate artisan, </span>Fendi Ambassador<span>&nbsp;Massimiliano Caiazzo stars in the </span>Fendi SS24<span>&nbsp;campaign. </span><span>Directed by Nico Vascellari, the campaign was shot in Florence on a set inspired by Fendi Factory, the Maison&rsquo;s innovative hub for excellence in leather goods and a destination for artisans of the future.</span></p>

Photo courtesy of Fendi

<p style="text-align: justify;"><span>A vivid sense of beauty and of the beautifully real: Miu Miu introduces Endless Summer, the Spring/Summer 2024 campaign featuring May Andersen, Emma Corrin, Angel Haze, Lexie Liu, Demi Singleton and Cailee Spaeny.</span></p>

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    <div class="column"><span>Etro's Spring Summer 2024 Advertising Campaign is the dialogue between fashion and Artificial Intelligence, which unveils a new world of synthetic images emerging from the interaction between the human and the mechanical.</span></div>
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