H&M are proud to unveil the delightful and unexpected Hôtel Hennes in a brand new film. 

H&ocirc;tel Hennes is a fictional fashion destination, inspired by legendary art hotels, where artists, thinkers and icons hung out, collaborated, and completed residencies. It is a place where aesthetics are exaggerated and experimental, where stories can twist and turn, where dreams are made, and where fashion has no&nbsp;rules.

At H&ocirc;tel Hennes, you are the main character of each day. It&rsquo;s time to check in to check out &ndash; vacation looks good on you. Director: Bardia Zeinali Stylists: Jorden Bickham, Robert Rydberg DoP: Adam Newport-Berra Set Design: David White Make-up: Marcelo Gutierrez Hair: Evanie Frausto Film talent: Gigi Hadid Dont&eacute; Colley Jill Kortleve Tinx Young Emperors Jazzelle Precious Lee Devyn Garcia Kiddy Akita Lou Olivia Vinten Julia Hobbs.

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Visually, H&ocirc;tel Hennes is a wonderland; the stars are not in their usual roles and every frame is intended as a new adventure.&rdquo;&nbsp;&nbsp;

Bardia Zeinali, director

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Watch the hotel owner, played by Gigi Hadid, welcome a new hotel guest, played by model Jill Kortleve, to the H&ocirc;tel Hennes with the help of an entertaining cast of visitors and staff, from models-turned-bellhops Jazzelle Zanaughtti and Kiddy Akita Lou, to newly checked-in holiday-makers, Isabelle Chaput and Nelson Tiberghien of the Young Emperors. Also on site are model Olivia Vinten, as the Head of Housekeeping; dancer and content creator Dont&eacute; Colley as the Head of Glow-ups; model Devyn Garcia as a lifeguard; editor Julia Hobbs as a fashion journalist; model Precious Lee as a catwalk model; and content creator Christina &ldquo;Tinx&rdquo; Najjar as the H&ocirc;tel&rsquo;s receptionist.

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&ldquo;This is a homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful.&rdquo;&nbsp;

Gigi Hadid

The spirt of the campaign film is further celebrated by the release of a selection of new H&ocirc;tel Hennes merch, including beach towels, sunglasses, tote bags, bikinis, shorts and t-shirts. The pieces, which are all crafted in palettes and patterns inspired by the upbeat retro look of H&ocirc;tel Hennes, will be in stores and online from 28 April.

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&ldquo;We are thrilled to invite our customers into the world of H&ocirc;tel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. We look forward to welcoming our customers to the new season at H&amp;M!&rdquo;&nbsp;&nbsp;

Ann-Sofie Johansson, Creative Advisor, H&amp;M

Gigi Hadid Stars In H&M´S New Film Directed By Bardia Zeinali

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