Chopard x Julia Roberts
Because Chopard is caught up in an endless love story with the seventh art, Caroline Scheufele has drawn upon the intersecting perspectives of artists and creators whom she holds in high esteem.
Behind the camera, she chose one of the most gifted directors in the world of contemporary cinema to orchestrate the encounter between Julia Roberts and Happy Diamonds: Through the prism of his entrancing vision Xavier Dolan has amply succeeded in revealing, the Joie de Vivre inherent to Chopard’s spirit.
The result is a film of great vitality, a veritable marriage of joy and Free Spirit. Muse, director, choreography, music, photography and styling are all elements chosen with coherence and meticulousness to bring to life the dance of these diamonds so dear to the Maison.
The diamonds set their surroundings aglow in one smooth move, conveying a contagious flow of Joie de Vivre. Engaged in a wild pas de deux with Julia Roberts they compose a playful and invigorating dialogue, in which freedom and dance compete for the favours of an enchanting smile. Madly contagious energy: from Happy Diamonds to the observers’ gaze, a whole world lights up and comes to life through a graceful gesture that is at once intimate and powerful.
