BVLGARI Infinito: jewelry art in a new digital dimension with Apple Vision Pro
Bvlgari is redefining the future of high jewelry with the launch of the Bvlgari Infinito app, offering a groundbreaking immersive luxury experience, the first of its kind in the jewelry industry.
Jewelry artistry transcends reality
Bvlgari is changing the rules of the game again. With the launch of the Bvlgari Infinito app in Apple Vision Pro, the legendary House of Jewelry opens a new page in the history of luxury. Now, discovering unique jewelry becomes an exciting digital journey, where craftsmanship and cutting-edge technology are intertwined in an inseparable union.
This first-of-its-kind experience allows you not just to look at iconic jewelry, but to immerse yourself in its creation, to see every facet, every curve, every touch of the craftsman. And Bvlgari decided to start with the brand's icon - the Serpenti snake, a symbol of transformation and endless charm.
Chapter One: Serpenti Infinito
The first collection in the app, Serpenti Infinito, is timed to coincide with the Year of the Snake and embodies the dialog between past and future, art and craft, tradition and innovation.
In this interactive journey, users will be able to:
🔹 Explore the iconic image of the snake in culture and art.
🔹 Discover the behind-the-scenes of Bvlgari jewelry craftsmanship.
🔹 See the magical metamorphosis of Serpenti Infinito - from sketch to final masterpiece.
The app also gives a glimpse of the work of digital visionary artist Refik Anadil, who created a piece for the Serpenti Infinito exhibition in Shanghai in which jewelry art meets artificial intelligence.
A new dimension of luxury
“Bvlgari Infinito changes the very essence of interacting with jewelry masterpieces,” commented Bvlgari CEO Jean-Christophe Babin. “This project not only allows us to showcase our heritage, but also to boldly look into the digital future of luxury.”
