Beauty, care, love. Prada&rsquo;s exploration of these eternal, timeless values of humanity &ndash; universal emotions - inspires both the Fall/Winter 2023 collections and campaigns.

They are brought to life through the metaphor of flowers - both totems and gestures of tenderness and affection - here reimagined to human size, a scale that suggests otherworldly emotions. Those flowers interact with five actors, all global stars - Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian - a roster of cinematic idols reflecting Prada&rsquo;s long-standing relationship with cinema as an expression of cultural ideas and ideals.
An impossible sequence of surreal conversations unfold, between these figures and flowers, a dialogue, literal and visual. Flowers themselves are ageless symbols of a beauty between the everyday and the extraordinary - in and of themselves can be seen as conduits of emotion, physical expressions of the intangible. Their resonance transcends cultures, even language - and here, by virtue of scale, they also become protagonists, living creatures, that can become active participants.

In imagery captured by Willy Vanderperre, each flower, blown beyond life-sized, faces a different figure, teamed in exchanges and dialogues both visual and literal. In the accompany campaign films, the cast converse with these improbable blooms to a script specially-created by Michael Cunningham - the Pulitzer Prize-winning author of The Hours (1998).
Just as these conversations are paradoxical, so the flower itself is a dichotomy - both fragile and strong, precious and quotidian, ephemeral yet eternal, each one unique. A metaphor for humanity, used as an outer expression of our thoughts and feelings, we can find a synergy between flowers and an embodiment of the human experience - always implied, here made concrete. A real emotion, evoked through these seemingly unreal images.

Рекламная кампания коллекции Prada 23FW

Talents:&nbsp;Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian Photographer:&nbsp;Willy Vanderperre Creative Direction:&nbsp;Ferdinando Verderi Script by:&nbsp;Michael Cunningham
Photos - courtesy of PRADA

In Conversation With a Flower

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