Rain. London. The perfect scene for love - especially if that love is wrapped up in Burberry's iconic trench coat. In its new campaign &ldquo;It's Always Burberry Weather: London in Love&rdquo;, the iconic British brand turns summer rain into an artistic statement and the classic trench coat into a symbol of cinematic romance that lives beyond time and trends.

London in Love with Nicholas Hoult and Jodie Turner-Smith

Catchy casting confirms the scale of the idea: Kate Winslet, Naomi Campbell, Nicholas Hoult - British icons whose stories intertwine in the rainy lanes of the capital, creating the illusion that love is always sudden, always a flash, always a storm of emotions. The campaign is inspired by the best British romantic comedies of the 90s and 2000s, but with a refined fashion tone: lightning-fast glances, piercing embraces, puddles reflecting the silhouettes of the characters, and ever unpredictable weather - all this turns Burberry into more than just clothes. It is the drama of life encoded in every fold and every raindrop.
Director Benoit Delhomme captured this story in a heroic film, complete with six short vignettes, while photographer Drew Vickers enhanced the magic through evocative shots where the trench coat is not just protection from the rain, but the protagonist of a fashion narrative. The inspiration was London itself - its aristocratic nostalgia, its mystical gray haze, its eternal promise of adventure.

But Burberry wouldn't be Burberry if it didn't delve into the details. The fashion house isn't just celebrating the trench coat, it's reimagining it with a new take on the classic. The Spring 2025 collection includes airy silk versions, shorter silhouettes, unexpected cuts, but always returns to the core - the very gabardine fabric invented by Thomas Burberry in 1879 that has become a legend in the British closet.
And, of course, the reality of the campaign goes beyond the screen. The brand creates interactive installations in stores, inviting you to touch the history of the trench coat, feel its texture, try on its spirit. The Heritage Collection takes center stage, an ode to craftsmanship and tradition, where each thread carries echoes of Keighley, Yorkshire, and centuries of British artisanal precision.
This Burberry season reminds us of the most important thing: it may rain forever, but true style is weatherproof. Because love, London and the perfect trench coat never go out of style.

Burberry and London in Love: Romance, Style & Endless Intrigue

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