<p><span>Herm&egrave;s is one of the few brands that can convince customers that: ultra-shorts made from luxurious leather will become the new standard of male physical beauty...</span></p>

<p style="text-align: justify;"><span>With Spring-Summer 2024, Herm&egrave;s fashion under V&eacute;ronique Nichanian suddenly transforms with a sexy spirit that is somewhat "provocative" sweet. The Herm&egrave;s gentlemen in Nichanian's eyes awaken genuine emotions from the runway, evoking irresistible emotions and reflections on a collection with a mission to stir the imagination of beholders.</span></p>

<p style="text-align: justify;">The Spring-Summer quality is evident in the new "body aesthetic" from creative director V&eacute;ronique Nichanian: The double belts form a visual highlight on a neutral color background of the outfit.</p>
<p style="text-align: justify;">&nbsp; &nbsp;</p>
<p style="text-align: justify;"><span>The collection reflects the veteran art director's "pragmatic" vision when showcasing a series of designs dedicated to the "hot season" - in contrast to the seasonal mindset of many fashion houses when they regularly introduce outfits close to the adjacent autumn-winter period. The thin, lightweight fabric applied in the collection is likened to the second delicate skin, allowing the wearer's whole body to feel the gentle heat of the lower head. The double belt detail appears dense, cleverly taking advantage of Herm&egrave;s' classic design and materials.</span></p>

<p style="text-align: justify;"><span>The spirit of Spring/Summer is thoroughly expressed with utilitarian aesthetics. The suit with relaxed shoulder line creates a soft feeling, which is cleverly neutralized with a double belt detail and elegant gabion shoes.</span></p>
<p style="text-align: justify;"><span>&nbsp; &nbsp;</span></p>
<p style="text-align: justify;"><span>Thin cotton with trellis mesh is used for shirts. The sheer fabric chosen as the jacket lining brings a pleasant surprise to the runway. Meanwhile, a large amount of bold short-cut shorts reminiscent of men's fashion of the '80s used soft cotton, linen and sheepskin. For Nichanian, this controversial "sensuality" is cleverly interpreted from her point of view.</span></p>

<p style="text-align: justify;"><span>Inspiration from shorts for boys neutralizes with traditional masculinity in Herm&egrave;s fashion. Nichanian's view of masculinity is expressed as a new manifesto in the midst of an era that blurs the lines of gender identity and toxic masculinity.</span></p>
<p style="text-align: justify;"><span>&nbsp; &nbsp;</span></p>
<p style="text-align: justify;"><span>"The pants are really short," the designer agreed when sharing about the new body definition for gentlemen. "They evoke the feeling of mischievous boys with mischievous legs." For Nichanian, men's shorts are an opportunity to revolutionize fashion, in an era where gender identity norms are more flexible than ever. A gentleman doesn't have to wrap himself up in rough, grotesque clothes: they can still enjoy clothes that are more or less mischievous.</span></p>

<div class="space--both-1" style="text-align: justify;">
  <div>The neutral color palette of Spring/Summer 2023 captures the humble luxury of Herm&egrave;s DNA. The "quiet luxury" nature is not propagated by the fashion house, instead the red silently covers every needle and thread.</div>
  <div>&nbsp; &nbsp;</div>
</div>
<div class="space--both-5" style="text-align: justify;">
  <div class="text-wrap">
    <div class="formatted-content">
      <p _msttexthash="199767438" _msthash="105">The choice of materials and colors (inspired by nature) creates a caressing light effect on the skin just the opposite: the wearer's skin shade also flatters the layer - the outfit is cleverly fine-tuned. Silk, cotton, technical fabrics and cashmere create a light, light-headed feeling. Travel jackets, thin jackets and modified shirts form a graceful layer recipe for Spring/Summer, moving gently with every step of the male model. Nichanian deftly toyed with Herm&egrave;s' extensive tailoring techniques and material storage, transforming see-through thin fabrics into luxurious gentlemen's clothing.</p>
    </div>
  </div>
</div>

<div class="" style="text-align: justify;">
  <div class="space--both-1">
    <div>Radiant brick red adorns a thin parka for warm weather. Herm&egrave;s is loyal to the quiet luxury style when focusing on treating clothes with its signature details. High-quality leather material is applied on many costumes, honoring the brand's centennial heritage.</div>
    <div>&nbsp; &nbsp;</div>
  </div>
</div>
<div class="space--both-5" style="text-align: justify;">
  <div class="text-wrap">
    <div class="formatted-content">
      <p _msttexthash="123810141" _msthash="109">And... It would be remiss not to mention accessories. Brown and dark gray <em>Haut &agrave; Courroies</em> bags turned navy blue. Braided tote bags with soft leather with trellis details similar to shirts in the collection share the attention of fashionistas with petite off-hip box bags that divide 3 compartments conveniently. Aesthetic and ergonomics, Nichanian puts its purpose on par with everyday aesthetics, deftly putting Herm&egrave;s' reputation at the heart of a runway that values aesthetic innovation.</p>
    </div>
  </div>
</div>

Hermès Spring-Summer 2024: Challenging Stereotypes With Silent Luxury

Recommended posts for you

Editorials

SHINE LIKE DIAMONDS

L'Hommes

Eddie Redmayne: “Acting is like trying to catch a butterfly”

Editorials

MEN´S ROOM

Editorials

MUSE

Interior & Design

CHANEL is a celebration all over the world

Editorials

«L'enfant Terrible»

Editorials

REFLECTIONS OF MYSELF

Beauty

Hadat Cosmetics Transforming Hair Care into a Self-Care Ritual