Modern silhouettes take their cues from relaxed 1970s style codes for the new season, resulting in an H&amp;M Studio&rsquo;s S/S24 collection that majors in effortless style. Underpinned by fashion&rsquo;s shift towards pragmatic clothes, the collection references the laid-back ease of musical artists. Freedom and adventure prevail as relaxed-fit suits meet flowing dresses and sumptuous accessories.

H&amp;M Studio is H&amp;M&rsquo;s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand&rsquo;s Stockholm atelier, the limited-edition collections are unveiled several times a year.

Fashion is in a practical mood for spring, focused on wardrobe archetypes &ndash; a sharp overcoat, trusty denim jeans, a flattering dress &ndash; that convey quiet confidence. We wanted to capture that understated feeling with beautifully-cut contemporary pieces that nevertheless spark desire, easily translating from day-to-night, and from season to season,&rdquo; Ann-Sofie Johansson, creative advisor and head of design womenswear at H&amp;M.

Key pieces rejuvenate wardrobe classics with of-the-minute details. A pale-blue leather coat communicates simple sophistication alongside relaxed tailoring, including a sharp-shouldered blazer reissued from the H&amp;M Studio archive. Fitted and flared denim exudes laid-back polish together with rhinestone-speckled loungewear. As night falls, a snakeskin-printed minidress hits a subtly retro note alongside a flattering burnt-orange maxi dress. Attitudinal accessories span smooth knee-high leather boots, low-heeled leather mules and bold rhinestone jewellery. The signature padded H&amp;M Studio bag, a recurring favourite across the seasons in varying colourways and sizes, returns in a snakeskin-printed, scaled-down iteration. The collection emphasises high-quality compositions, with a range of more sustainable and conventional materials. Highlights include chrome-free leather, premium wool, organic cotton and Infinna, a cellulose fibre made from post-consumer textiles. Starring the Italian model Vittoria Ceretti against a diverse natural landscape, the S/S24 campaign is photographed by Dan Jackson.

&ldquo;This season the design team had a free-spirited creative in mind, on the move and ready for adventure. Looking to 1970s wardrobe codes and infusing them with contemporary cool, we wanted to give the collection a very curated feel, with hero items like a leather coat or a fabulous pair of knee-high boots that you could wear in lots of different combinations,&rdquo; Linda Wikell, concept designer at H&amp;M Studio.

The H&amp;M Studio S/S24 collection will be available in selected stores and at <a href="https://www.hm.com/" target="_blank" rel="noopener">hm.com</a> from 12 March 2024.

1970s Codes Meet Modern Silhouettes In H&M Studio’s S/S24 Collection

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