Louis Vuitton Cruise Collection 2025: Spanish Riviera

The echoes of maritime myths, tales whispered by the wind across sand dunes and shorelines, where sailor souls are safe to linger, and where sirens blur the line between dream and reality. Inspired by legends from North Africa and beyond, the series interweaves the spectral presence of lost mariners with the ethereal allure of sirens, using a single subject to embody both figures.

NET-A-PORTER’s Fashion Director Kay Barron gives an exclusive preview of the Spring/Summer 2025 collections that will soon go on sale, as well as what's in store for us in the industry in the coming months.

What happens when the bold symbols of Spanish heritage are refracted through a futuristic prism without losing touch with the art of the past? Nicolas Ghesquière knows the answer. For the Louis Vuitton 2025 Cruise collection, he has created a world where architectural precision meets exuberant emotionality and the drama of Spanish culture is transformed into the fashion of the future. The setting for this fantasy is Barcelona's Parc Güell, where mosaic patterns and flowing shapes provide the perfect backdrop for the bold looks.

Fleeting “Sabi” embraces the Japanese philosophy of wabi-sabi—finding beauty in imperfection, transience, and simplicity.

Fashion is a manifesto. It's a challenge. It's about going beyond the boundaries of the familiar. And Marc Jacobs is proving it again. The show of the new Spring-Summer 2025 collection, titled “Courage”, was unveiled at the New York Public Library, marking a bold and theatrical return to the fashion scene.

GIRLS ABOUT TOWN

IF WORLD STOPS

The session explores the connection between architectural forms and the softness of textures, juxtaposing avant-garde silhouettes with minimalist styling. The goal was to create a narrative redefining contemporary femininity, emphasizing contrasts—light and shadow, tradition and modernity. The model becomes both a character and an element of an artistic installation.