Louis Vuitton is thrilled to announce the launch of LVERS, the debut fragrance created by Pharrell Williams, the visionary Creative Director of Louis Vuitton Homme. This groundbreaking scent marks a radiant new chapter in the storied legacy of Louis Vuitton fragrances, seamlessly blending innovation with timeless elegance.

LVERS, a clever play on the word "lovers" while showcasing Louis Vuitton's iconic initials, is more than just a fragrance&mdash;it's an olfactory journey inspired by the very essence of light itself. Pharrell Williams, known for his multifaceted creativity and positive energy, has infused this scent with his personal philosophy, creating a fragrance that captures the warmth and vitality of sunlight.
At the heart of LVERS lies a rarely-used ingredient in luxury perfumery: Resin Galbanum. This bold choice reflects Pharrell's innovative approach and Louis Vuitton's commitment to pushing boundaries in the world of haute parfumerie. The spicy, woody aroma of Galbanum forms the foundation of a scent that tells the story of photosynthesis&mdash;nature's own alchemical process of transforming light into life.

To bring his vision to life, Pharrell collaborated with two master perfumers: the renowned Jacques Cavallier-Belletrud and his daughter, Camille Cavallier-Belletrud. This multi-generational approach has resulted in a fragrance that is both timeless and contemporary, bridging the gap between tradition and innovation.
The perfume's composition is a carefully orchestrated symphony of notes. Bergamot and ginger provide a bright, zesty top note, while base notes of sandalwood and cedarwood add depth and longevity. This combination creates a woody, natural scent that evolves beautifully on the skin, revealing new facets throughout the day.

More Than a Fragrance: An Elixir for the Senses

LVERS is not just about smelling good&mdash;it's about feeling good. Each ingredient has been chosen not only for its aromatic properties but also for its restorative qualities. This holistic approach transforms LVERS from a mere perfume into a true elixir, offering a sensory experience that goes beyond the olfactory.
The fragrance embodies Pharrell's belief in the healing power of light and love. Just as sunlight nourishes and energizes, LVERS aims to uplift and invigorate its wearer, fostering a sense of warmth and positivity.

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A Design That Captures Liquid Sunlight

The LVERS bottle is a work of art in itself, designed to mimic the appearance of liquid sunlight. The golden elixir within creates a luminous effect, evoking the image of a glowing sun. The bottle's exterior cleverly combines Louis Vuitton's signature Damier pattern with elements of camouflage, symbolizing Pharrell's unique journey with the brand and his ability to blend different worlds seamlessly.

While inspired by the essence of summer, LVERS has been crafted for year-round wear. It transcends traditional boundaries of age and gender, offering a truly universal scent that adapts beautifully to each individual wearer.

A Reflection of Pharrell's Artistry

LVERS is a natural extension of Pharrell Williams' artistic vision. Known for uplifting songs like "Happy" and "Freedom," Pharrell brings the same positive energy to this fragrance. For him, sunlight is a metaphor for love, and LVERS encapsulates this philosophy in a bottle.

Availability and Exclusive Offerings

LVERS will be available at selected Louis Vuitton boutiques worldwide and through the official Louis Vuitton website. To celebrate this landmark launch, a limited number of collector's edition sets will be available, featuring the fragrance alongside exclusive Pharrell Williams designed accessories.

Louis Vuitton invites fragrance enthusiasts, fashion aficionados, and lovers of innovation to experience LVERS. This isn't just a new perfume; it's an invitation to bask in the warmth of creativity, to embrace the light within, and to carry a piece of sunshine wherever you go.
With LVERS, Pharrell Williams and Louis Vuitton have created more than a fragrance&mdash;they've bottled an experience, a philosophy, and a celebration of light and love. It's time to illuminate your senses with LVERS by Pharrell Williams for Louis Vuitton.

Illuminating the Senses: Louis Vuitton Unveils LVERS by Pharrell Williams

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