Fashion

The real cowboys, Louis Vuitton's fall winter 2024

"Having the opportunity to do something related to the West and the vibe associated with it was wonderful. When you think of cowboys, you only get a stereotypical version of them. You never really get a chance to understand what the original ones were, and still are, like." In the words of Pharrell Williams, creative soul of Louis Vuitton menswear, is the spirit of his new collection for the French fashion house.