Elegant, bold black: NOIR ALLURE frames the eyes with unique intensity.

Eyes convey the sincerity of an emotion, the murmur of a desire, from beneath boldly curled, perfectly defined lashes enhanced by an intense color. The new mascara by CHANEL, NOIR ALLURE, encompasses the essence of the CHANEL allure, along with every detail of its singular vocabulary.
Following in the avant-garde footsteps of Gabrielle Chanel, it bears its paradoxical character well, both breaking with the traditional notion of what a mascara should be and holding the universal secret to beauty for all women. A challenge to both time and trends, it offers the ideal combination of aesthetic appeal, functionality, and performance.

At CHANEL, the color black is both one and many. Never the same, but always distinct. For NOIR ALLURE, CHANEL enriched its iconic shade with an additional hue. Maximally intense, it has been masterfully infused with a hint of red. This subtle flicker of fire is only noticeable during application, in the privacy of a mirror reflection. Though imperceptible, its presence is key: it renders this new shade of black even more vibrant and magnetic, mysterious and indefinable, that of those who mesmerize with a flutter of the lashes. Elegant, bold black: NOIR ALLURE frames the eyes with unique intensity.

Never do too much or too little. Striking the perfect balance that defines this sophisticated yet simple, pared-back design is synonymous with the CHANEL allure. Like a dress that transforms a silhouette with the magic of its complex, invisible structure, NOIR ALLURE mascara enhances without being seen.
In just one click, it improves lashes in every way. Volume, maximum length, bold curl and flawless definition: in one swipe, eyes transform in all dimensions. NOIR ALLURE delivers a flawless makeup look from every angle and imbues it with timeless yet modern elegance. Concentrated performance for a visible transformation that is free of ostentation yet impressively noticeable.

Extremely high performing, NOIR ALLURE is smudgeproof and transfer-proof, does not flake, and glides smoothly onto lashes for an easily achievable makeup look. Paired with a specially designed brush, its expert formula delivers the perfect amount of product in a single swipe, for perfectly defined, separated, fanned-out lashes.
Its conditioning formula features three naturally derived waxes - beeswax, carnauba wax, and rice wax - which respectfully enhance lash volume, curl, and length, for a look that lasts. Infused with provitamin B5, which was chosen for its hydrating and fortifying properties, it protects lashes with every application.

The inside must be as beautiful as the outside. NOIR ALLURE features a new brush that was inspired by the principle of the CHANEL allure. Deceptively simple, it conceals an elaborately complex form that combines sensory appeal with effectiveness. Meticulously designed to offer four effects, including volume, curl, length and definition, it allows for flawless application free of compromise. Slim and flexible, it has several rows of thin spikes: the space between them acts as a reservoir of product, delivering the perfect amount to lashes. Lastly, the final secret hidden by this precious black nectar, the NOIR ALLURE brush is a burgundy color, a nod to the lining of CHANEL&rsquo;s iconic bags...
Sight, touch, sound, complete effectiveness. The sensuality of a beauty step that accentuates a woman&rsquo;s confident, assertive femininity. The elegance of an iconic color and signature. NOIR ALLURE, or the CHANEL allure expressed fully in a gaze.
Pair NOIR ALLURE with a LES 4 OMBRES called INTESIT&Eacute; exclusive creation, which reveals a palette composed of four natural satin shades.
The new, limited-edition shade of STYLO YEUX WATERPROOF, BLEU CARBONE, both enhances and intensifies the eyes.

A Vibrant, Mysterious Shade Of Black

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