This season, "Viva Magenta" will reign everywhere - in accessories, clothes, handbags. A selection of things to add to the spring wardrobe.

Energetic, bright, strong - these is often repeated when talking about the most fashionable color of 2023, Viva Magenta. It is a symbol of strength, courage and optimism. The shade of raspberry red attracts the eye, promotes freedom of expression and encourages not to be afraid of experiments. 
 In this year's spring-summer collections, Viva Magenta is widely presented in the collections of Loewe, Giambattista Valli, Gucci, Givenchy, Rokh, Nancy Dojaka and other fashion houses. Some designers offered clothes in classic cuts, such as coats with a tighter silhouette, classic jackets, suit trousers and British-style raincoats. Others have adopted raspberry red for evening wear, and cocktail dresses in deep red will be particularly fashionable this season.

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 For spring, look for Viva Magenta knitwear, classic coats, shimmering satin dresses, corsets and skirts (especially maxi-length), as well as red see-through fabrics and seductive evening dresses with fitted silhouettes. If you want something special, don't be afraid of red leather clothes, such as a classic jacket, a long raincoat or a leather skirt.
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Norma Kamali

Max Mara

Missoni

The Attico

Polo Ralph Lauren

Dolce & Gabbana

Dodo Bar Or

Zimmermann

Viva Magenta has also invaded the accessories shelves. Among the most fashionable are small handbags, which are characterized by a clear silhouette and a harder shape. This season, pay attention to the sculptural nature of handbags, patent leather, which gives the color additional depth. Such handbags are often decorated with metal details: from logo buckles, rivets, chains to locks.

Christian Louboutin

Isabel Marant

Start

Alaia

Bottega Veneta

Loewe

Red shoes are another highlight of the season, especially evening shoes. Both more restrained classic stilettos and extravagant ones decorated with large ribbons or shiny details are worthy of attention.&nbsp; Platform shoes are still extremely fashionable this year.

Versace

Valentino Garavani

Jimmy Choo

Clothing and accessories: Mytheresa.com

The Most Fashionable Color Of The Year "Viva Magenta"

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