Fashion

Luxury brands' strategic responses to the burgeoning resale market

The luxury resale market is undergoing a paradigm shift, presenting both unprecedented opportunities and formidable challenges for established brands. L'Officiel examines the multifaceted strategies employed by luxury houses to protect their interests, adapt to this evolving landscape, and capitalize on the growing consumer demand for sustainable fashion options.

Credits: The RealReal.
Credits: The RealReal.

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