In the atmosphere of a historic 18th century palace in Milan, now home to the Cavoli a Merenda, LuisaViaRoma and Lacoste presented their new Spring-Summer 2025 collection, transporting guests to a world where the tennis court meets the French coast, and where a sports uniform becomes a fashion bow.

Under the creative direction of Pelagia Kolotouros, who recently showed Lacoste's Fall/Winter collection at Roland-Garros, the new line reinterprets the legacy of Ren&eacute; Lacoste by combining his vision of style, movement and freedom. The ease of summer vacation and the energy of the tennis court are reflected in looks that balance classic and relaxed carelessness. Women's silhouettes are dynamic and sensual: subtle pleating, cutouts and lingerie-inspired details create a sense of lightness and sophistication. For men, the iconic Lacoste blazer, now with broad shoulders and a functional fit, perfectly paired with technical shorts.

Textures play an important role: boucl&eacute; and satin shimmer like sunshine on water, while lace inserts and silicone trims add unexpected depth and a modern technological accent. Lacoste's iconic crocodile, a symbol of perseverance and craftsmanship, also becomes part of the aesthetic, adorning the collection's iconic pieces.
The palette goes from natural shades of tan and coffee to pure white, signature green and bright summer accents. This collection is the perfect blend of sporty spirit and high fashion, confirming LuisaViaRoma's commitment to maintaining a dynamic and relevant style. The collection is already <a href="https://www.luisaviaroma.com/en-fr/shop/women/lacoste/clothing?lvrid=_gw_dd1q_i1" target="_blank" rel="noopener">available online</a> and in Lacoste boutiques.

Guests at the LuisaViaRoma and Lacoste private luncheon

Lacoste x LuisaViaRoma: sporty elegance in the new SS25 collection

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