Gucci and The Art of Silk

The House of Reverie is a fashion narrative and homage to the early days of filmmaking and surrealism in the 1920’s.

ZENITH celebrates its 160th anniversary in a royal way with a limited trilogy of chronographs in blue ceramic. The color of the sky, of depth, of infinity. A color that is more than just a hue for the brand: it is a symbol of the aspiration to the top, a symbol of the aspirations of Georges Favre-Jacot.

BEAUTY OF GLORY

“Cold Seduction” blends icy elegance with an air of untouchable allure. The cool-toned imagery enhances the ethereal beauty of the model, evoking a sense of mystery and sophistication. Flowing fabrics, structured silhouettes, and dramatic styling create a contrast between softness and strength, embodying a modern femme fatale.

TAG Heuer celebrates its return as the Official Timekeeper of Formula 1® with the TAG Heuer Monaco Split-Seconds Chronograph | F1®. This model becomes the epitome of uncompromising precision, passion for speed and the pursuit of perfection.

(Phálaina: Ancient Greek for 'moth')

When it comes to watches with a true racing spirit, TAG Heuer Formula 1 is the name that sounds like the roar of an engine at the start. In 2024, the legend returns, with nine new models created at the intersection of high-tech, aesthetics and the rich heritage of Swiss watchmaking.

In The Art of Silk, the Italian brand combines 70 years of craftsmanship with contemporary art, inviting nine artists to reinterpret Gucci's archival motifs through the lens of new times.