Fashion

Coquette Aesthetic: A Celebration of Tenderness and Power

In the kaleidoscope of 2024 fashion trends, Coquette Aesthetic emerges as a transformative movement, redefining femininity through a prism of romanticism, innocence, and self-assurance.

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Born on TikTok and quickly conquering fashion runways, this trend transcends mere visual aesthetics to become a comprehensive style philosophy. Coquette is more than an outfit — it's a narrative where delicacy meets audacity, and romanticism proclaims feminine independence.

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Kirsten Dunst in a scene from Sofia Coppola's film "Marie Antoinette" (2006) (Leigh Johnson/Courtesy of Sony Pictures)

Inspired by cinematic icons from Nabokov's "Lolita" to Sofia Coppola's "Marie Antoinette", this style embodies sophisticated elegance. It draws strength from vintage silhouettes, pastel hues, and refined details: lace corsets, silk slip dresses, voluminous sleeves, and delicate Mary Jane shoes

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Kate Moss on the catwalk for Vivienne Westwood's Vivienne Westwood's Fall Winter 1995 "Vive la Cocotte" fashion show (Getty Images)

Legendary designers from Chanel to Vivienne Westwood have long laid the groundwork for this aesthetic. Contemporary style icons like Lana Del Rey, Ariana Grande, and Sydney Sweeney have breathed new life into it, transforming the romantic image into a symbol of feminine power.

Coquette makeup is an art of natural beauty: soft blush, subtle eyeliner, and powder tones. Manicures are adorned with delicate details — floral prints and pearl accents.

Crucially, Coquette is not merely a return to fragile images of the past. It's a bold manifesto of modern femininity, where tenderness becomes a source of power, and individuality is the ultimate trendsetter.

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Prada, the fall winter 2024 collection (Courtesy of the Brand)
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Prada, the fall winter 2024 collection (Courtesy of the Brand)
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Erdem, the Pre-Fall 2024 collection (Courtesy of the Brand)
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Acne Studios, the fall winter 2024 collection (Courtesy of the Brand)
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Simone Rocha, the fall winter 2024 collection (Courtesy of the Brand)
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Noir Kei Ninomiya, the fall winter 2024 collection (Courtesy of the Brand)
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Carolina Herrera, the fall winter 2024 Haute Couture collection (Courtesy of the Brand)
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Ganni, the fall winter 2024 collection (Courtesy of the Brand)
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Valentino, the cruise 2024 collection by Alessandro Michele (Courtesy of the Brand)
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Sandy Liang, the fall winter 2024 collection (Courtesy of the Brand)
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Christopher John Rogers, the Pre-Fall 2024 collection (Courtesy of the Brand)
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Giambattista Valli, the fall winter 2024 Haute Couture collection (Courtesy of the Brand)
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Giambattista Valli, the fall winter 2024 collection (Courtesy of the Brand)
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Alexandra Rich, the fall winter 2024 collection (Courtesy of the Brand)
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Nina Ricci, the fall winter 2024 collection (Courtesy of the Brand)

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