Elena Esteban (@madrid_personalshopper) is a personal shopper and style guide in Madrid with ten years of experience. She has also recently become a successful 50+ model and highly recommends that women of her age try this experience, calling it an excellent therapy against ageism and one&rsquo;s own complexes.

You became personal shopper and stylist after 8 years of working in television shows. Please tell us more about this experience.
Working on television is like walking the line. It is a huge responsibility, it is scary because no mistakes are allowed. I worked in shows creating a new image for many people and on every new shooting, every time I had to surpass myself, do better and create a new image without the right to a second take.
Television allows you to go beyond the utilitarian style you use for family, work and friends. It allows you to form the image of a public person, as if they were a millionaire, a celebrity, a famous professional, a politician. It's fascinating work when looking at it from a different angle. It enriched and helped me grow as a professional.
What do you consider to be the most important element of working as a personal stylist?
A quick diagnosis of the character and values ​​of the person you are working with. This allows you to create styles in which a person feels harmonious, an improved, updated version of themselves. People are not mannequins; you can&rsquo;t just dress them beautifully, taking into account their face type, colorimetry and body features. It doesn't work that way! My work is the art of presenting a person in the language of color, shape, line and style. The message in the styles of Marilyn Monroe, Audrey Hepburn, Princess Diana, for instance, are clear examples of how a well-assembled image creates the effect of double charisma. This opens doors.

You are also a 50+ model. How does it feel to be one?
This is a great incentive to be in a good physical shape. More sports and a more careful attitude to food, sleep, and lifestyle. You raise the bar for yourself, and your task is to be an inspiring example. It's responsibility. As a reward for your efforts you receive respect from your friends and increased awareness of your personal brand. Lots of bonuses!
Would you recommend doing fashion shoots to other women your age?
Yes, it is an excellent therapy against ageism and one&rsquo;s own complexes. And if we take into account that the European population is rapidly aging, then it is people over 50 who are the main consumers, and consumers with a high level of income. That's why at the Paris Fashion Week, for instance, we see an explosion of supermodels from the 90s and celebrities over 60 years old.

How would you describe your personal style?
Unconventional elegance.
What are the five things that, in your opinion, should definitely be in the wardrobe of a woman 50+?
A luxury Dior, Chanel or Herm&egrave;s bag, a fine quality cashmere coat in blue or beige, a silk blouse in the color of your skin, a perfectly fitting girdle and comfortable high-heels.
What are the 3 main mistakes in style among women 50+?
First mistake: stop accentuating your body shapes and wear bulky clothes.
Second mistake: stop being inspired by fashion and stop introducing new items into your wardrobe.
Third mistake: not changing your hairstyle for years.

Who are your favorite fashion designers/brands?
Schiaparelli, Alexander McQueen, Dior, Valentino, Forte Forte.
Could you share your favorite places in Madrid - museums, parks, restaurants, boutiques?
Stroll through the Golden Mile with the best Spanish designers, have a cup of coffee at La Duquesita with the aristocrats of Madrid and enjoy the private collections at the Prado Museum.
Name 3 countries/cities/places (besides Madrid) that have made the biggest impression on you.
Paris and the Museum of Decorative Arts with the Iris van Herpen exhibition, London and the Victoria and Albert Museum, Denmark and the island of Fan&oslash; and its authentic fishing village style.

What nutrition system do you adhere to?
Mediterranean cuisine, intermittent fasting, seafood and fresh fruit.
What kinds of fitness do you prefer?
Running, gym, swimming.
What are your three favorite beauty products?
SkinCeuticals Age + Blemish defense S&eacute;rum, Guerlain Orchid&eacute;e Imp&eacute;riale Gold Nobile Serum, Biologique Recherche S&eacute;rum Amniotique VG.
What does your ideal day look like?
Jogging in the morning jog, a shower and breakfast with aromatic coffee, shopping with a client from Mexico, lunch with a friend and planning a trip to Paris, picking up my son from school and chatting with him about everything in the world, going to the presentation of the new Dior collection in the evening, then stopping by to the inauguration of an arts exhibition with friends, coming back home around 11:00 p.m., making love to my husband, reading the news before going to bed and instantly falling asleep.

Tell us about the most exciting thing you have ever done in your life.
It was the organization of a competition for young fashion designers for 3 years. It's incredibly inspiring to work with talented people.
What are your main professional and personal dreams?
Become a style icon in Spain and a recognized expert in the field of Spanish and world fashion.
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Elena Esteban: “It is my dream to become a style icon in Spain”

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