International fashion brand Vivienne Tam joins&nbsp;L'OFFICIEL&nbsp;as a part of the AMTD family.

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 For the first time in fashion history,&nbsp;<a href="https://www.lofficielitalia.com/news/off-studio-amtd-idea-lofficiel-fintech-week-2022" target="_blank" rel="noopener">AMTD Group</a>&nbsp;is putting a fashion luxury brand&nbsp;and a magazine with a centennial history like&nbsp;L'OFFICIEL&nbsp;under the same umbrella. Fashion brand Vivienne Tam is expected to be acquired by&nbsp;AMTD Idea Group&nbsp;in 2023. The brand will be headed by Vivienne Tam, who will also be appointed as head of design and creations of&nbsp;AMTD Digital&nbsp;and be appointed as a board director of&nbsp;AMTD Digital. The acquisition of brand with Hong Kong roots and Asian heritage dovetails with&nbsp;AMTD Group&rsquo;s global vision of linking the East and the West through fashion and the digital world.
 By taking over the label,&nbsp;AMTD Group&nbsp;plans to support Vivienne Tam as it moves further into the metaverse and Web3 spaces.&nbsp;&ldquo;I am very happy to see how&nbsp;AMTD Group&nbsp;continues its international strategic development with this acquisition, and contributes to promoting worldwide awareness and the soft power and influences of Chinese culture and creativity for the East to meet the West business thematic and approaches,&rdquo; said Dr. Feridun Hamdullahpur, Chairman of AMTD Idea, and a board director of&nbsp;AMTD Group&nbsp;and AMTD Digital.
 &ldquo;This moment truly reinforces&nbsp;AMTD Group&rsquo;s ambition of developing an innovative vision for lifestyle, fashion, entertainment, and VIP services on a combined basis.&nbsp;AMTD Group&nbsp;embraces Vivienne Tam&rsquo;s brand as one of our strategic moves to go into sub-verticals from&nbsp;L'OFFICIEL,&nbsp;our global fashion media business, and target for acquisition opportunities over a wide diversity range of brands and intellectual properties to establish our unique platform of luxurious and VIP services. I am proud to see such renowned global brand joining our network of champions and ecosystem partners,&rdquo; said Dr. Calvin Choi, Chairman of&nbsp;AMTD Group&nbsp;and Chairman of&nbsp;L'OFFICIEL.
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As a designer, Tam is known for her signature East-meets-West approach to design which she established through her namesake brand in 1993. In recent seasons, her work has ventured into the metaverse and Web3 space.
&ldquo;I am excited for the opportunity to join hands with Calvin and have the Vivienne Tam brand to officially enter AMTD Group&rsquo;s integrated network and contribute to its global strategy, in line with my brand&rsquo;s philosophy of building bridges between the East and the West. I believe this will be a great step in creating new ways of fashion expression under the Vivienne Tam brand and contributing to people&rsquo;s living in better ways for the future,&rdquo; said Tam.

In collaboration with&nbsp;AMTD Group&rsquo;s global network&nbsp;L'OFFICIEL,&nbsp;the magazine will be at the forefront of helping incorporate Vivienne Tam&rsquo;s legacy into the digital landscape and expand its network on a global scale.
&ldquo;I have always had a great respect for Ms. Vivienne Tam and the way she successfully created a unique bridge between cultures throughout her brand. This is a very exciting moment for both AMTD Group and Vivienne Tam as I am sure this dialogue will foster our common creativity even further,&rdquo; said Marie-Jos&eacute; Jalou, daughter to&nbsp;L'OFFICIEL's&nbsp;founder and retired president of&nbsp;L'OFFICIEL.
&ldquo;Vivienne Tam&rsquo;s digital Web3 strategy and creativity has impressed me. As chief metaverse officer of AMTD Idea, I will ensure the broadening of the brand&rsquo;s community thanks to an aligned and impactful Web3 creative strategy. As chief executive officer of&nbsp;L'OFFICIEL,&nbsp;I am also pleased to support Vivienne Tam in the development of its narrative and enhancement of its brand heritage, reflective of its Hong Kong roots and the beauty of a successful East meeting West story,&rdquo; said Benjamin Eym&egrave;re, chief metaverse officer of AMTD Idea and chief executive officer of&nbsp;L'OFFICIEL.

AMTD Group Acquires Fashion Brand Vivienne Tam

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