For Chanel, where the pearl is one of the brand's signatures, the cuff bracelet can replace the shirt cuff, a jeweled belt can emphasize the waist of the outfit, a cleverly placed brooch can change the posture of a dress. Know how Chanel's costume jewellery complements the silhouette of the woman. 

It was a revolutionary brand in the fashion world when it was founded in 1910. Chanel is one of the cornerstone brands of the fashion scene, setting women free from tight corsets, exaggerated hats and bringing them together with trousers and skirts and plain hats. Carrying the legacy of Gabrielle &ldquo;Coco&rdquo; Chanel, the brand reflected its sophisticated and provocative stance by combining plain and stylish designs with costume jewelery. Costume jewelery, which coincides with the traditional technical knowledge of the fashion house, has been among the important values of the brand since 1920, and Chanel has complemented the silhouette of the woman.

For Chanel, where the pearl is one of the brand&#39;s signatures, the cuff bracelet can replace the shirt cuff, a jeweled belt can emphasize the waist of the outfit, a cleverly placed brooch can change the posture of a dress.

The jeweler Robert Goossens, who has been in cooperation with the fashion house since 1954, combines the symbols of the brand with the cross, lion and wheat with jewels, and the brand&#39;s &ldquo;Barbarian Byzantine&rdquo; series has been formed. This cooperation has continued until today.

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Now the brand&#39;s creative director, Virginie Viard, continues this tradition. Valuable codes and symbols for Gabrielle Chanel are the key to jewellery designs in collections. Chanel logo, camellias, ribbons, pearls and chains paired with leather&hellip; Chanel costume jewellery takes the approach to the accessory in a different direction. The designer preserves the legacy of Coco Chanel with the modern interpretation.

Chanel's jewellery heritage

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