With dozens of snapshots like a series of contact sheets, the Spring-Summer 2024 Eyewear campaign shot by photographer Karim Sadli features CHANEL ambassador Liu Wen and the models Alaato Jazyper Michael, Am&eacute;rica Gonz&aacute;lez and Loli-Bahia, all regulars at CHANEL shows.

Off-camera, the four muses discuss the importance of eyewear, which is, more than ever, proving to be a veritable fashion accessory. What emerges are four portraits imbued with energy, echoing the images and film directed by Karim Sadli.
&ldquo;Before I say anything else, my favourite and the only sunglasses I wear at the moment are CHANEL sunglasses!&rdquo; announces Loli-Bahia, who has been modelling for the House since 2020. For this campaign, the model wears an acetate shield adorned with a metal chain interlaced with leather: &ldquo;I wear sunglasses in every season as soon as the sun shines. I do like wearing them indoors, but I feel a little ridiculous because it means I&rsquo;m not in the same place as everyone else, so I tend not to!&rdquo;

Between shots, Alaato Jazyper Michael, her face highlighted by two-tone acetate sunglasses, recalls her first visual memory of CHANEL: &ldquo;The N&deg;5 perfume campaign with Nicole Kidman, which I'd seen so many times on television, made me dream... Being on the runway for CHANEL has always been a dream of mine. A dream that finally came true in 2022!&rdquo;

Am&eacute;rica Gonz&aacute;lez, who also first walked the runway for CHANEL that same year, remembers, &ldquo;the advertisements I used to cut out of magazines to make collages, those incredible campaigns from the 1990s that we all know and love...&rdquo; Facing Karim Sadli's camera, the model wears two frames that play on CHANEL's emblematic two-tone colour scheme. &ldquo;I always saw all the women in my family and around me sporting their favourite sunnies to elevate their confidence and appearance. I wear them all the time, it's the one accessory I&rsquo;m never without.&rdquo;

A sentiment shared by Liu Wen, a regular at the CHANEL shows since 2008 and also an ambassador for the House. &ldquo;Sunglasses can definitely be like an actual suit of armour: they let me see without being seen. For me, they&rsquo;re an essential fashion accessory in their own right&rdquo;, she confides behind two pairs of metal frames, with temples emblazoned with the letters of "CHANEL".

The Spring-Summer 2024 Eyewear campaign by CHANEL

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