Louis Vuitton: the art of contrasts in the new campaign with Lisa and Saoirse Ronan
French house Louis Vuitton presented the spring-summer campaign 2025, in which two incredible women - Blackpink star Lisa and Irish actress Sirsha Ronan - are immersed in a mesmerizing world created by French artist Laurent Grasso. The fashion shoot turned into a true artistic dialog between past and future, strength and softness, tradition and innovation.
Nicolas Ghesquière's new collection plays on contrasts, creating a constant sense of movement and change. Here the softness of structures meets elusive lightness, the luxury of escapism meets sharp sophistication, and resolute femininity is revealed through the mechanisms of flexibility. All these elements intertwine to create a marvelous symphony of style.
The artistic depth of the collection is given by the collaboration with Laurent Grasso, whose five paintings from the “Studies into the Past” series are seamlessly woven into the design, creating a multi-dimensional view of time and heritage. The atmosphere is complemented by a specially selected soundtrack from Jamie xx's new album 'In Waves', creating a special emotional space.
In the campaign Lisa appears in a bright image with a red plaid top with voluminous sleeves and a long leather jacket - the embodiment of modern strength and elegance. Saoirse Ronan chose an airy navy blue outfit paired with a white coat and silver jewelry, creating a look where classic femininity meets modern independence.
The year 2024 has been a momentous one for both stars, with Lisa captivating the world with her solo career with hits “Rockstar”, “Moonlit Floor” and her collaboration with Rosalia “New Woman”, and Sirsha Ronan receiving critical acclaim for her roles in “The Outrun” and “Blitz”. Now they've teamed up on a campaign that doesn't just represent fashion - it creates a new language of modern elegance, where French savoir-faire meets the zeitgeist.
