For the Cruise 2021/22 show, Virginie Viard commissioned the photographic duo Inez & Vinoodh to shoot a teaser and the press kit in the heart of Gabrielle Chanel's legendary apartment at 31 rue Cambon in Paris.

From Cocteau to Coco. In the run-up to the CHANEL Cruise 2021/22 show at the Carri&egrave;res de Lumi&egrave;res, in the village of Les Baux-de-Provence, the House unveils the&nbsp;teaser in the form of a mood board.

Images from Jean Cocteau&#39;s film&nbsp;Testament of Orpheus&nbsp;(1960), filmed at the Carri&egrave;res de Lumi&egrave;res, are shown alongside letters sent by the poet to Gabrielle Chanel, like evidence of their friendship. Two free spirits with their own unique worlds, united notably by a fascination for bestiaries, from the man with a black horse&#39;s head in&nbsp;Testament of Orpheus&nbsp;to the animals in Gabrielle Chanel&#39;s apartment at 31 rue Cambon, in Paris, photographed for the occasion by Inez &amp; Vinoodh. Photos of the Carri&egrave;res de Lumi&egrave;res and of flowers from Provence, also taken by the Dutch duo, complete the teaser, like an invitation to travel.

Cruise 2021/22 Show Teaser

For the press kit of the Cruise 2021/22 collection imagined by Virginie Viard, Inez &amp; Vinoodh have put six silhouettes at the heart of a film and a series of magnetic shots.

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In front of the Dutch photographic duo&rsquo;s camera, the model Lola Nicon moves through Gabrielle Chanel&rsquo;s legendary apartment at 31 rue Cambon, in Paris, surrounded by the designer&rsquo;s bestiary and her symbols. Lola Nicon embodies an irreverent punk heroine, languishing on the famous beige suede sofa in the salon or posing nonchalantly in the baroque d&eacute;cor of the dining room and study. A casual and sophisticated allure, contrasting with the intimate universe of the designer.&nbsp; 
In several scenes, a hibiscus flower recalls that of Jean Cocteau&#39;s&nbsp;Testament of Orpheus, filmed at the Carri&egrave;res de Lumi&egrave;res, in the village of Les Baux-de-Provence, the location for the CHANEL Cruise 2021/22 show.

Inez & Vinoodh for CHANEL Cruise 2021/22

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