H&amp;M introduced the H&amp;M Studio S/S24 collection during Paris Fashion Week with a temporary exhibition in an historic building near the Palais Garnier. Titled &lsquo;La Maison&rsquo;, the immersive space has been imagined as a sleek, sophisticated Parisian apartment comprising a showroom and an archive in an inventive custom-built setting.

An exclusive launch party on February 26 inaugurated the space, with Ama Lou performing to an intimate crowd of fashion insiders while Honey Dijon played a DJ set at the after-party. Guests included Iris Law, Alexa Chung, Hari Nef , Jill Kortleve, Tina Kunakey and Caroline&nbsp;Daur.

Open to the public from February 27 until February 29, the &lsquo;La Maison&rsquo; space in Paris has been designed to create visually arresting moments that enhance the cutting-edge aesthetic of H&amp;M Studio. With an electric atmosphere infused with H&amp;M&rsquo;s iconic shade of red, the exhibition comprises a series of themed rooms with artistic installations that invite guests to explore H&amp;M Studio collections past and present. Key pieces from the forthcoming S/S24 collection will be exhibited beside a Surrealist installation of a giant story book containing creative visual explorations of the collection. Meanwhile printed imagery of archive H&amp;M Studio collections will also be available to view, alongside playful installations of H&amp;M Studio&rsquo;s iconic pillow bag.&nbsp; A limited-edition version of the pillow bag in powder-blue will be available to purchase excusively at the exhibition.&nbsp;

<blockquote>
 &ldquo;The opening party for the H&amp;M Studio exhibition was&nbsp; amazing!&nbsp; The exhibition is an opportunity to present our upcoming S/S24 collection in an unexpected way during Paris Fashion Week ,&rdquo; says Ann-Sofie Johansson, H&amp;M&rsquo;s Creative Advisor and Head of Design Womenswear.&nbsp;
</blockquote>
The H&amp;M Studio exhibition &lsquo;La Maison&rsquo; is located at 51 Boulevard Haussmann, 75009 Paris, and is open to the public from February 27 until February 29. The H&amp;M Studio S/S24 collection will launch globally in selected stores and on hm.com on March 12.  The H&amp;M Studio exhibition has been created together with creative agency Ray Atelier.

H&M Studio Presented Collection With A Temporary Exhibition At Paris Fashion Week

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