Chanel's new campaign starring Pen&eacute;lope Cruz and Brad Pitt reaffirms the House&rsquo;s longstanding relationship with the cinema.

Gabrielle Chanel was born during the dawn of cinema. In 1931, she ventured into costume design for the silver screen, marking the beginning of&nbsp;the House&rsquo;s enduring bond with the cinema. &ldquo;It is through cinema that fashion can be imposed today,&rdquo; the mademoiselle once said &ndash; a sentiment that resonates with Virginie Viard, who shares her passion for the world of film. With Chanel&rsquo;s The Iconic Handbag campaign, Viard expresses her deep affection for the New Wave by revisiting Claude Lelouch's&nbsp;A Man and A Woman, a classic rich in the codes of Chanel.

&ldquo;Do you have any rooms available?&rdquo;

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 The movie revolves around a love story set in Deauville, the seaside resort where Mademoiselle Chanel opened her first boutique in 1912 and debuted her&nbsp;Haute Couture&nbsp;creations in 1913. And during those moments when love erupts,&nbsp;Anouk Aim&eacute;e's&nbsp;protagonist&nbsp;is accompanied by a Chanel handbag, later revealed to be the actress&rsquo; personal collection. In the campaign directed by&nbsp;Inez &amp; Vinoodh, the quilted black&nbsp;11.12 Chanel handbag&nbsp;takes centre stage alongside Pen&eacute;lope Cruz and&nbsp;Brad Pitt as an enduring icon. Timeless and modern, empowering and liberating, it is a faithful companion&nbsp;from sleepless night to rising at dawn, destined to be cherished for a lifetime and through generations.<o:p></o:p>
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 A subtle yet dynamic switch adds to the intrigue. In the original film,&nbsp;Jean-Louis Trintignant was the one to ask, &ldquo;Do you have any rooms available?&rdquo; But in this spirited remake, Pen&eacute;lope Cruz asks the waitress, played by Rianne Van Rompaey.
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Behind the Scenes of the CHANEL Iconic Handbag Campaign

The CHANEL bag is an emblem. It metamorphoses according to the mood&hellip; a day bag to be worn in the evening, a faithful companion from a sleepless night to rising at dawn. It lasts a lifetime, to then be handed down from generation to generation. Collection after collection, it appears in countless variations of colour, shape and material. Over the years and the CHANEL collections, countless designs have paid tribute to the iconic bag, reinforcing its status as a unique icon, indeed as a legend.

Chanel’s The Iconic Handbag Campaign Recalls Claude Lelouch's "A Man and A Woman"

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