Camila Morrone is Chanel's muse for the Fall/Winter 2024/25 pre-collection
"It's young, fresh, strong and, most importantly, casual," is how Camila herself describes the collection. Indeed, the black-and-white footage, shot by the talented Karim Sadli, transports us to the atmosphere of a Parisian restaurant, where Morrone seems to embody the spirit of Hollywood glamor of the 40s.
For the actress, this era has a special meaning: "I watched movies of the 40s, completely fascinated by the female images, such as Rita Hayworth in "Gilda". There is so much seductiveness, class, power in the clothes of that era," Camille Morrone shares. "They looked like real movie stars, not showing too much but remaining incredibly alluring. That's what French women do so well."
Chanel's pre-collection is a subtle play of transparency and cut. A long black dress in openwork velvet, a leather outfit, a silk chiffon top and a skirt with a bow motif - each look emphasizes the house's mastery of refined silhouettes. Tweed, the brand's enduring classic, is revisited in the form of a vest top with a deep neckline. Other signature elements - camellias, embroidered bows, jeweled buttons, chains and pearls - harmonize with the setting of the Belle Epoque, emphasizing its laconic elegance.
As a fan and muse of Chanel, Camila Morrone particularly appreciates the duality inherent in the brand: "I have always been attracted to classic silhouettes that emphasize subtle femininity. Whether it's an open neckline or an emphasis on the waist. That said, I love the feel of the masculine look, the weight of the material and its structure. I love the contrast of these two beginnings." This collection is the epitome of the balance between femininity and masculinity, past and present. It is both laconic and captivatingly appealing, in keeping with the Chanel spirit.
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