Ukrainian fashion brand GASANOVA presented its Spring-Summer 2024 collection, which draws inspiration from the enchanting world of poppies, weaving a mesmerising tapestry that turns fabric into delicate petals. The result is a captivating ensemble that embodies the poppy's elegance, charm, and ageless soul.

Each piece in this collection is a laid-back work of art, intricately crafted to deliver classic looks. Gasanova's signature crystals are thoughtfully placed to emulate the scattered seeds of the poppy, infusing every garment with a touch of brilliance and magic. The collection evokes a sensation of ethereal lightness and weightlessness, enveloping the wearer in an enchanting aura.

The poppy, steeped in both history and mythology, serves as the collection's central motif. Throughout the ages, it has symbolised a duality of meanings, representing both deep sleep and resurrection. In ancient cultures, the poppy was associated with deities of peace and slumber, such as the Greek god Morpheus, signifying the transition between consciousness and the unconscious, or life and death. The poppy seed box, containing its seeds, echoes themes of fertility, potential, and rebirth. Gasanova's design incorporates these symbolic elements to convey vulnerability, everlasting beauty, and the delicate balance between wakefulness and slumber.
The SS'24 collection showcases Gasanova's masterful skill in working with contrasting textures of suit fabric, satin, and denim. The interplay between these materials mirrors the unfolding of poppy petals, a delicate dance between transparency and constancy. The new drop breathes life into ancient emotions, offering not just clothing but a timeless connection to age-old history. Each garment is meticulously crafted, with precision in every fold and cut. Gasanova's SS'24 collection is an ode to the beauty that surrounds us, a tribute to the captivating allure of the poppy, and an embodiment of the brand's commitment to elegance and innovation.

GASANOVA Spring/Summer 2024

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