New names to follow in the fashion world.

Text:

Miriam de Nicol&ograve; - Federico Poletti

Georgia has definitively been marked in the fashion map with the help of Mercedes-Benz Fashion Week Tbilisi, featuring designers who are starting to make a name for themselves in such fashion meccas as Paris and Milan. We have selected a list of designers participating in the MBFW Tbilisi, who offer creative yet wearable collections and have a bright future ahead of them!

The brand founded by Irakli Rusadze in 2015 is making itself known internationally, thanks to the support of such top models and international influencers as Yuwei Zhangzo, Alyssa Coscarelli of Alyssainthecity and even Bella Hadid. The brand&#39;s aesthetic mixes feminity with masculine tailoring, deeply rooted in Georgian culture.

Just like the protagonist of Wong Kar-wai&#39;s film&nbsp;Chungking Express, from the mysterious blonde wig and face always hidden behind the sunglasses in the middle of the night, the woman of George Keburia wears elegant clothes and long leather gloves, looking through maxi lenses. Like a nocturnal animal ready for secret missions or a bird that has fallen down from its nest, the Keburia woman certainly is not easily impressed but leaves everyone behind her in awe. Behind this comic book character is the designer of the same name who has turned the eyewear accessory into a real obsession.

This designer has emerged from a post-Soviet city, and, if you haven&#39;t heard about her yet, you definitely will very soon. With a strong 80s appeal, Dalood is the brand of former Moscow shopkeeper&#39;s Maka Kvitsiani, who has Georgian origin. In 2014, she founded Dalood, and the brand&#39;s signature remains the broad shoulder line, geometrical structures at the waist, bright colours of electric blue and fuchsia, geranium red, leather skirts, and trousers with boots.

The protagonist of Georgian Fashion Week 2019, Spanish-born designer Domingo Rodr&iacute;guez L&aacute;zaro is also the winner of the Mercedes-Benz Fashion Talent. He has dressed such celebrities as Lady Gaga, Rita Ora, Rosal&igrave;a, Aitana with his psychedelic style, just like the director Harmony Korine in&nbsp;Spring Breakers&nbsp;and acid-like Refn in&nbsp;The Neon Demon. DOMMINICO amazes the Georgian public with alternative and surrealist collections. Using PVC for pleated miniskirts and coats, DOMINNICO revolutionises sophisticated grunge and street-style garments, flavouring them with maxi flounces, voluminous ruffles, bows, and layers of tulle. The play of colours resembles p&acirc;tisseries fran&ccedil;aises, with mint green and sweet pink shades like the macaroons so loved by Queen Catherine de Medici. In 2016, DOMINNICO presented its first collection&nbsp;Unusual Dichotomy&nbsp;at the European Fashion Union in Budapest, and the following year debuted the&nbsp;Revolution and Decadence&nbsp;collection at the Mercedes-Benz Fashion Week in Madrid. The Fall Winter 2020 collection, presented in the Georgian city, is full of details and colour, has both very bulky and whimsical feminine sides, and the clothes without filters scream their presence thanks to reflective fabrics, glitter, brightness, and three-dimensionality. What is so striking about her fashion? The fusion of materials, the study of 3D visual culture, the choice of textures, and the assemblage of colours.

The largest luxury retail fashion platforms in the fashion world distribute their garments: Materi&eacute;l is the trendiest brand of the Georgian fashion week. Example of satisfying their clientele, Materi&eacute;l captures the waves of trends and embellishes them with luxurious details and fabrics such as faux leather and silk. The clothing is also available on sites such as Net-a-Porter, Ssense, Farfetch, and Browns.

If the Queen of Hearts in&nbsp;Alice in Wonderland&nbsp;were a fashion addict, she would certainly choose Datuna. A gothic black with accents of white coming through the details: bows, pearls, and satin gloves. Dressing in Datuna gives you reverential respect full of rigor and certain ceremonial chastity. The designer Datuna Sulikashvili has graduated from the Academy of Arts in Tbilisi, an artistic and creative voice that mixes shade and light.

Gigi Hadid and Kylie Jenner, some of the most glamorous women of the moment, wear these garments to exquisite parties, and it is no coincidence. Dresses with deep V-necks, 80s disco silver, feathers, glitter, iridescent fabrics: the clothes of the duo Nina and Gvantsa Macharashvili, who founded the brand in 2012, have an evening aftertaste at the Rainbow Room in New York in the golden years.

Designers You Have to See at the Tbilisi Fashion Week

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