By the time the 007 spy movie came out, it had become a cultural phenomenon, offering audiences a sense of escapism, measured as adrenaline, with daring stunts, cars. high speed, futuristic gadgets, well-dressed suits, beautiful women, martini shakes and exotic locations!

As one of the most successful franchises, the James Bond series since 1962, has grossed $6.89 billion (as reported by CNBC), the 007 spy image has changed the world of cinema, and the audience&#39;s approach to &quot;real-life hero&quot; movies.

From the role of a former naval intelligence officer, British writer Ian Fleming observed enough men on the battlefield, before drawing the initial sketch of the human spy but but more spiritual than people, high martial arts. In 1953, which is nearly a decade from Dr.No, James Bond 007 was born on the desk. Hardly anyone expected it to become a popular culture icon, remember, later!

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The &quot;real&quot; James Bond is actually the author of the book... Birds of the West Indies (published in 1936). As a bird lover, Ian Fleming chose the name James Bond because to him, it very original, really nothing special and outstanding. The more &quot;hidden&quot;, the more Ian Fleming transformed James Bond through the events of his dull but bustling life around. Twelve novels and two short stories from Ian Fleming himself until his death, generations of writers following, have brought about major changes to the film industry, particularly in the UK and the US.

The &quot;bare-eyed man&quot; hero

If you include the superhero series made for children since 1939 (from the comics), the first time a superhero appeared in public was through Adventures of Captain Marvel (1941), then Batman (1943). and Superman (1948). All the main roles are played by actors, but with extraordinary super powers, upholding the heroic philosophy of saving the world. Although these films are not as widely promoted as blockbusters, they have partly ingrained in the minds of the masses.

It was only when James Bond first appeared, independently, in Dr.No in 1962 that all directions gradually expanded. Because the boom has not been predicted, when the &quot;phantom&quot; superhero movies encroach on the screen, the cost of making Dr.No is only 1 million USD. However, with quite attractive content plus the attractive appearance of actor Sean Connery (standardized for the image of 007), Dr.No was a resounding success.

Fans were captivated by Connery&#39;s charismatic, cold, charismatic style, and for the first time, they were able to enjoy a movie in which mortals can still become heroes, do extraordinary things and big!

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Initiate movie franchises, multi-part movies!

James Bond is not the first work adapted from literature (both novels and books, comics,&nbsp;but it is the first film with a history spanning decades with dozens of episodes, thanks to the franchise!&nbsp;After a hit at the Dr.No box office, measuring a part of the audience&#39;s tastes, under Eon Productions, actor Sean Connery continued to play six more films (during a hiatus) before playing 007 for the 8th time - Never Say Never Again, but under a new producer. This is also the period when we see clearly the excitement of the franchise, when both Eon Productions and Taliafilm have two 007 films released in 1983!

If Never Say Never Again is determined to re-invite Sean Connery for the final turn into James Bond, then Eon Productions is now constantly changing roles since the sixth film - On Her Majesty&#39;s Secret Service in 1969. Roger Moore is the choice. cautiously after the studio had a potentially tense experience with George Lazenby, the only actor to have played only one James Bond movie.

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After Connery, Roger Moore is an actor with a persistent attachment to this spy series, the reason being that his Octopussy was marginally better than Connery&#39;s Never Say Never Again at the box office battle. From then on, James Bond kept changing distributors, of course every five or so films, a new male star rose in the cinematic sky.&nbsp;Four years after the miracle Die Another Day (2002), despite this film being heavily criticized, the producer loyal to this series decided... to refresh the image of James Bond, so that he was &quot;less experienced&quot;, and more vulnerable&quot; or simply to look more real, more human. And so they decided to reboot by bringing the spy back to the starting point - the early days of joining the agent.

The company&#39;s most obvious move was to choose Daniel Craig - who, at the press conference, surprised the media and turned his back. Also in this strategy, Sony Pictures Releasing was involved in the distribution, making Casino Royale (2006) the 4th highest critically acclaimed Bond film out of all released.

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The spy series has a place

Dr.No is considered to have contributed to, and deeply influenced, the secret spy film genre, which was extremely flourishing in the 60s of the last century, creating a trend. Many producers have long seen the potential of 007, but have been hard pressed to create more copies of 007, so later super-spy movies either follow the style of action movies like Paramount&#39;s Mission: Impossible series; professional and intellectual like Universal&#39;s Bourne series or witty, like Anglophone like TSG&#39;s Kingsman series...

All of the films mentioned above are successful in many ways, but Kingsman is showing signs of &quot;dissolving&quot; because it has yet to launch a spin-off series (the film &quot;makes up&quot; from a few details or characters. odd of the original); while Matt Damon&#39;s Bourne is well appreciated for its structure, but it seems that the achievement of the last episode from 2016, is not enough for Universal to find a suitable solution, either keep Matt Damon or accept the risk of &quot;changing blood&quot;.

While the spy series is difficult to compete with James Bond, other unique works prove that the appeal of this film series has not decreased. For example, Tinker Tailor Soldier Spy (2011), Atomic Blonde (2017)... all created effects at launch. However, because it is a specific series of films, without investing in brainpower, super spy movies often have boring repetitive patterns, while top secret effects are not allowed to be popular in the world.

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Bond girl - &quot;Fucking women&quot; on the silver screen

Although slapping women is an ancient term for girls used elaborately in Chinese martial arts novels, it is now used as a fancy name for actresses who specialize in action films, in Physically demanding roles. Bond girl is said to be 007&#39;s &quot;companion&quot; in all missions. Although the selection of Bond girls in the film always consumes press ink, but the result the audience receives is still a &quot;mobile vase&quot; that knows how to fight or use a gun!

Michelle Yeoh (Malaysian) in 1997&#39;s Tomorrow Never Dies was called the most talented Bond girl of all time by most press, when her experience in action films gave her the ability to take on dangerous scenes, along with her talent. Death Pierce Brosnan. But before Duong Tu Quynh was Grace Jones - May Day of A View To A Kill (1985), Xenia Onatopp in Golden Eye (1995) or Pussy Galore in Goldfinger (1964).

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Although Bond girls are mostly thorny female spies, they don&#39;t exercise as often as Duong or Halle Berry, but their presence has changed the audience&#39;s view of attractive sexy girls... only know to rely on men. Hollywood doesn&#39;t let us down, with Eva, with Red Sparrow, with Salt, with Hanna... all inspired by Bond girls!

From Rolex, Omega to Audi, Heineken!

At the beginning of the article, we knew through the hedonistic lifestyle of James Bond. Shiny costumes, flashy accessories, supercars and industrial items ... are the &quot;pieces of cake&quot; that any brand wants to land. How has the 007 series influenced the advertising world in movies?

In Dr.No, actor Sean Connery used the Rolex in his personal collection in the movie. James Bond loves Rolex because... its author, Ian Fleming is also a fan of the Rolex Explorer Reference 1016. But not only Rolex, Seiko watches with modern technology also appear in the episodes.&nbsp;Since 1995, the Omega brand has officially joined James Bond&#39;s &quot;branded universe&quot; through the GoldenEye episode. The series&#39; costume designer Lindy Hemming suggested that 007 should wear an OMEGA: &quot;I believe that Bond, a marine, a diver and a discreet gentleman of the world would wear this watch.&quot; Since then, Omega has been the main sponsor of James Bond.

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It&#39;s not just the watch that serves as an exemplary accessory for men, the trendy suits of fashion houses Anthony Sinclair and Tom Ford, the iconic Aston Martin DB5 to the Audi A5... In No. Time To Die (2021), Tom Ford&#39;s fashion house simultaneously sponsored the main cast&#39;s costumes, and jewelry such as glasses, jackets... Before that, in A Quantum of Solace (2008), Daniel Craig had started wearing the Tom Ford brand.

Unlike fashion and luxury brands, popular items come to James Bond with a closer approach. Working together since 1997, the head of the lager brand has always been proud of being with James Bond. Not only are there scenes where the spy pours beer into his mouth, but in 2012 Heineken invited Craig to play a beer ad in the style of a very... spy!

If James Bond has a series of sponsored boxcars, then many blockbusters and superhero movies with strong coverage will also catch the general trend. Doctor Strange (2016) has a Lamborghini; Black Panther (2017) features Lexus; Guardians of the Galaxy: Vol. 2 (2017) has Ford; Captain America: The Winter Soldier (2014) features Chevrolet &amp; Harley...

In the short series The Falcon and the Winter Soldier released in March, actor Sebastian Stan&#39;s Tiger drinking scene became a viral scene. And certainly, many fans have not forgotten the image of Angelina Jolie drinking Johnnie Walker&#39;s Red Label bottle clearly in Mr. and Mrs. Smith...

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And yet, blockbuster series like Avengers: Endgame, Godzilla: King of Monsters also boldly advertise Dell; Dita glasses simultaneously landed Spider-man: Far From Home, X-men: Days of Future Past; Nokia 7110 was a resounding success with The Matrix; Apple increased revenue by millions of dollars with three golden minutes in Fast &amp; Furious: Hobbs &amp; Shaw and dozens of other big and small movies. In general, brands, no matter how big, still do not deny the attraction of high-budget movies, where they easily reach more potential audiences.

Advertisements in movies, especially Hollywood, are sometimes ostentatious, but viewers are not annoyed, because they advertise them as famous actors, cool expressions, whatever makes the mark as the brand wants. . From a $20 million BMW sponsorship in 1995&#39;s GoldenEye to Bond girl B&eacute;r&eacute;nice Marlohe wearing custom-designed Swarovski jewelry for Skyfall (2012). From the Sony Xperia T in Skyfall, to the Church Philip shoes in Casino Royale... the James Bond brand has flourished and grown with brands. The rest of the manufacturers, obviously, also understand the problem...

SUBJECT: GERMANY NOISE

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