The luxury industry has shown diverse trends in the first half of 2024, reflecting both resilience and challenges in the context of a complex geopolitical and economic environment. 

Blake Lively, known for her impeccable style, shines once again as part of the promotional tour for her new movie It Ends With Us, where she starred in the lead role.

"It's young, fresh, strong and, most importantly, casual," is how Camila herself describes the collection. Indeed, the black-and-white footage, shot by the talented Karim Sadli, transports us to the atmosphere of a Parisian restaurant, where Morrone seems to embody the spirit of Hollywood glamor of the 40s.

Supermodel and activist Amber Valletta has joined forces with KARL LAGERFELD for the fourth time. The result of their collaboration is a collection of elegant and eco-friendly handbags. We spoke to Amber about the new line, her views on sustainability in fashion and her memories of the legendary Karl Lagerfeld.

Renowned Georgian-born designer David Coma will head the Italian fashion house Blumarine. His first collection for the brand is expected in the Pre-Fall 2025 season.

The fashion house Alaïa has released an exclusive publication - a diary of the creation of the Summer/Autumn 2024 collection. This unique project, called <ALAIA DIARY>, shows the process of creating a new collection and allows you to touch the secrets of the fashion house.

Ermanno Scervino unveils its Fall-Winter 2024-25 campaign featuring fashion icon Claudia Schiffer. The supermodel embodies the brand's Sport Couture concept, showcasing a flawless blend of elegance and sporty chic.

Lace, this exquisite material, embodying femininity and refinement, has become the true hit of the season, winning the hearts of both fashion designers and A-list celebrities like Bella Hadid and Emily Ratajkowski.

A technological revolution is taking place in the world of luxury brands. Italian brand Brunello Cucinelli, known for its "quiet luxury" philosophy, has launched a new website using generative AI. Simultaneously, Balenciaga introduced an app for Apple Vision Pro, immersing users in the world of high fashion through augmented reality.

Max Mara unveils its Pre-Fall 2024 collection, inspired by the magic of the circus. Vibrant stripes and polka dots, bold ruffles, and rich red hues blend seamlessly with elegant shirts, stylish blazers, and feminine mini dresses. Playful prints and daring details breathe new life into classic elegance, presenting it in a completely fresh interpretation.

In a groundbreaking move, Diesel has appointed Damiano David, the charismatic frontman of rock sensation Måneskin, as its first-ever global brand ambassador. This partnership marks a significant milestone for the OTB Group brand, promising an exciting fusion of rock 'n' roll attitude and cutting-edge fashion.

The women's fashion proposals for the summer by Ludovica Mascheroni starring the silk, a noble and precious fabric, extremely shiny and incredibly soft to the touch.