Introducing the New DIOR Fragrance: J'Adore L'OR by Francis Kurkdjian

Dior represents a rich history waiting to be delved into. Francis Kurkdjian, following the footsteps of those who reinvented its classics, ventures deep into Dior's essence. The iconic J’adore was pivotal for him, symbolizing luxury, strong femininity, and Dior's trailblazing spirit. In this endeavor, he approached it with both respect and boldness, always mindful of Christian Dior’s philosophy: “Honor the past, yet dare to innovate.” J’adore facilitated a unique convergence between Kurkdjian, renowned for his exquisite masterpieces, and a timeless fragrance.

In his signature style, which merges modern elegance with powerful subtlety, he chose to explore the core of J’adore's intricate floral essence. By streamlining the scent, he introduced a distinct minimalistic flair while amplifying its organic allure. He magnified certain floral elements, reminiscent of purifying gold to its raw form. As a result, J’adore l’Or evolves into Or de J’adore, abundant in depth and significance. This fragrance is a delight to the senses, harmoniously blending radiance, sensuality, and smoothness.

With a clear vision in mind, the transformation begins. Francis Kurkdjian addresses the floral composition in a two-fold manner: initially refining its essence for clarity, then amplifying the flowers for a more pronounced impact. He simplifies one element to emphasize another. L’Or de J’adore evolves, showcasing an amplified, almost surreal floral dimension. This rejuvenated bouquet bursts forth with flowers at their most intense, skillfully accentuated.

Francis Kurkdjian's metamorphosis is akin to transitioning from intricate pointillism to stark contemporary art. Both jasmine and rose are accentuated, resonating with depth and prominence. Lily of the valley and violet gleam with joy. The updated floral ensemble is both straightforward and captivating. As one delves deeper, their magnificence unfolds vividly, much like a close-up in a cinematic experience.

The iconic J’adore amphora, renowned for its curves and smoothness, now gracefully encapsulates Francis Kurkdjian’s latest creation. For L’Or de J’adore, this emblematic bottle is reimagined and embellished with luxurious elements. Its necklace is redesigned, mirroring the rich warmth of the fragrance, taking on the appearance of molten gold that cascades over the glass. The gentler contour of the glass aligns perfectly with the bouquet's soft floral notes. Completing the design is a delicate glass bead, poised atop its airy and clear lid.

Elevating luxury, the l’Or de J’adore amphora is crafted as a cherished vessel, meant to be kept close at all times. Designed for longevity, its cap, adorned with exquisite materials, transforms into a keepsake, intended to encapsulate future "fragrance refills." Exclusively for the perfume concentration, the streamlined glass design of the l’Or de J’adore amphora will be refillable starting March 2024.

The elegant J’adore amphora, light and valuable, appears to rest at the center of a blossoming flower that encases shimmering golden orbs. This masterpiece creates a fascinating collaboration between Jean-Michel Othoniel and J'adore. The world of the renowned French artist beautifully merges with the aura of the iconic scent, with their mutual love for flowers converging in a jubilation of radiant, living gold. Drawing inspiration from the amphora's glass contours, Jean-Michel Othoniel crafted a stunning floral enclosure for the "L’Or de J’adore" scent, the pioneering J’adore blend by Francis Kurkdjian. A genuine masterpiece, this one-of-a-kind, perpetual rose can be proudly displayed in one's residence for admiration.

Gently nestled within a flower of bronze and gold, the crystal amphora crafted by Jean-Michel Othoniel presents a captivating, well-balanced infinity shape, echoing the gentle elegance of Christian Dior's New Look. Its lid, glistening like liquid gold, caresses a feather-light bead, cascading gracefully over the amphora's crystalline contours. Intriguingly, the glass foundation is full-bodied and curved, making it impossible for the bottle to stand without its floral encasement. In essence, it signifies the impeccable union between the treasured amphora with its refined neck, and its holder, carved in the likeness of a flower's calyx.

A pristine case, reminiscent of those used for transporting masterpieces and tailored to the dimensions of this creation, safeguards the amphora and its floral cocoon until they reach their ultimate display location.

L’or de J’adore by Jean-Michel Othoniel: A 24-carat gold-plated bronze and crystal masterpiece, available upon inquiry at select Dior boutiques.

The J’adore AI Data Sculpture underscores the concept that data can give rise to beauty. Anadol, employing his distinct style, metamorphoses the signature formula of the famed perfume into a remarkable AI Data Sculpture that's both visually captivating and poetically profound. The outcome is a pioneering and enduring piece of art, meant to be appreciated both visually and olfactorily.