Herrera Beauty is back in the spotlight with a range of bold LIP LIQUIDS

Game-changing, unique and totally addictive: when it launched, Herrera Beauty redefined the way we thought about makeup. Blurring the lines between beauty, jewelry and high fashion, the House&rsquo;s first ever makeup collection was a true celebration of Herrera&rsquo;s most important codes: Alegr&iacute;a de vivir (Spanish for Joy of Living), a larger-than-life approach to fashion and color, and the freedom to express oneself in a daring authentic way. D&eacute;buting in early 2020 with a range of ultra-performant, fully customizable lipsticks, compacts and accessories, these products were never intended to be simply worn. They were intended to be flaunted, unapologetically.

So why stop there? Following on from its unstoppable success, Herrera Beauty is back in the spotlight with a range of bold LIP LIQUIDS. Coming in a variety of shades and innovative textures, these must-have products join the signature Sheer, Satin and Matte formulas to complete the brand&rsquo;s now iconic lipstick offer.

&ldquo;The polished lip is something that&rsquo;s so essential to Herrera&rsquo;s signature beauty look, which is why we wanted to make sure that there was truly a formula for everyone and for every moment of the modern woman&rsquo;s life. With the new Lip Liquids, you&rsquo;re getting the most extreme color punch Herrera Beauty has seen yet, in two stand-out textures: a mirror gloss Vinyl and a powdery, intensely matte Velvet.&rdquo; - Lauren Parsons, Herrera Beauty Global Makeup Consultant.

Embodying Herrera Beauty&rsquo;s approach to beauty and self-expression, these new additions bring with them a riot of colors, textures and accessories.

&ldquo;We wanted the Herrera Beauty lipstick range to be multifaceted, both in terms of look and formulas, and with the new Lip Liquids, I think we&rsquo;ve really achieved that.&rdquo; - Carolina A. Herrera, Beauty Creative Director.

From high fashion to high beauty, the aesthetics of the new range is as linked to the House&rsquo;s design DNA as the first wave of Herrera Beauty lipsticks.

&ldquo;With the launch, we placed Herrera&rsquo;s most iconic prints in the spotlight, so for this new line, we really wanted to place the focus on another quintessentially Herrera code: color.&rdquo; - Wes Gordon, Carolina Herrera Creative Director.

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THE LIP LIQUIDS: 20 SHADES, 1 VELVET FINISH, 1 VINYL FINISH

Water-resistant, smudge proof and ultra-pigmented: Say hello to color like you&rsquo;ve never seen it before. Packed with pure pigments for high-intensity full-coverage in a single stroke, the Oleogel-infused Herrera Beauty LIP LIQUIDS are as performant as they are nourishing, providing hours of longwearing pigment overload.

Creating an extreme velvet-soft finish that&rsquo;s as dramatic as it is intense, the VELVET LIP LIQUIDS come in 13 quintessentially Herrera shades of reds, pinks and plums, ranging from the best-selling best-selling red Carolina (color n&deg; 511) to the mysterious Plum Beast (color n&deg; 591).

Formulated for a hydrating second-skin feel, they glide on seamlessly for precision application, drying instantly to a powdery finish&ndash; without the drying sensation. Transfer-free, lips stay looking impossibly polished and evenly pigmented for up to 8 to 12 hours.

Designed to lay down a coat of intense lacquered pigment in 7 Herrera shades of corals, reds and pinks including our star shade Ferocious Pink (color n&deg; 271), the VINYL LIP LIQUIDS deliver an ultra-glossy color-saturated mirror finish thanks to their high refractive index and emollient gel-based polymers. Organic mustard sprout extracts boost cutaneous blood microcirculation, instantly plumping lips and reducing the appearance of fine lines. Gliding on flawlessly when applied, they&rsquo;re formulated with a non-sticky emollient oil for a lightweight texture that moisturizes for hours, leaving lips look irresistibly lush for longer.

Innovative and bursting with technical advances, the new Herrera Beauty LIP LIQUIDS are all vegan and formulated for maximum comfort and length of wear.

&nbsp;

MAKE THEM YOURS

When it comes to Herrera Beauty, customization is name of the game and these two new additions are no different. Wear them, gift them, and adapt them to your uniquely individual style.

&ldquo;The fact that for the first time, you could actually personalize your makeup to suit your individual sense of style is what made the launch of Herrera Beauty so special, and that&rsquo;s definitely something that we wanted to continue. Not only is there a variety of options to play with, you can mix and match those options however you want to create all sorts of combinations.&rdquo; - Carolina A. Herrera, Beauty Creative Director.

Featuring a selection of precious gold animal-embellished caps, the LIP LIQUIDS introduce two new emblems to the Herrera Beauty collection: The Turtle, a symbol of wisdom and grace, and the fearless Lioness, a sign of courage and power. Just select your spirit animal and let it to the talking!

&ldquo;With the Lip Liquids, we wanted to carry on this theme of makeup as precious jewelry, so my first thought was to have these emblematic gold animal ornaments to embellish the caps. We already had the lucky Beetle charm inspired by Carolina A.&rsquo;s childhood nickname, so we added the Turtle which is a personal favorite of mine, and the Lioness, which to me really embodies the fabulous and fearless women of today. Each one has a special meaning, so people can pick the one that most resembles their own personality traits. It gives the Lip Liquids a sort of amulet-like dimension, almost like a protective charm or a treasured piece of jewelry.&rdquo; - Wes Gordon, Carolina Herrera Creative Director.

Introducing: The Herrera Beauty Lip Liquids

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