A new member joins the brand's fragrance family: The Alchemist's Garden.

The Roaring Twenties: Andr&eacute; Breton wrote his first Surrealist Manifesto, actress Louise Brooks was a silent film icon, and the first issue of L&#39;Officiel Paris was printed in 1921. In that same year, but in Florence, Italy, the world of luxury would began a new story with a small leather goods store, founded by a visionary man: Guccio Gucci.

A 100 years have passed since then, and today Gucci is a benchmark for Italian excellence. To celebrate its legacy, the firm has created a unique fragrance that intertwines its historical past with the modern codes of Gucci. Its name could not be other than&nbsp;1921, a unique aroma that joins The Alchemist&#39;s Garden, a customizable collection of eau de parfum, perfumed oils and acque profumate (&quot;perfumed waters&quot;), inspired by the art of alchemy: all Fragrances are built around the same hero ingredient and can be combined to bring unique creations to life.

GU714_ALCHEMIST GARDEN 2021 - DIGITAL CAMPAIGN_Instagram_1638x1638_v1_07.jpg

Created by master perfumer Alberto Morillas and Gucci creative director, Alessandro Michele, the fragrance is composed of floral and sweet notes of La Flor de Neroli, obtained from the steam distillation of the orange blossom, with the sparkling freshness of Limone&nbsp;Cedrato, coupled with Oakmoss that gives it an intensity and unmatched durability. 1921 is a genderless fragrance perfect for all seasons of the year.

GU714_ALCHEMIST GARDEN 2021 - DIGITAL CAMPAIGN_Instagram_1638x1638_v1_06.jpg

The valuable juice is housed in a delicate green bottle reminiscent of the first perfumery bottles and vintage apothecary bottles, adorned with a detailed design and Gucci lettering in gold. A crown held by one hand adorns the bottle as a symbol of growth and strength; both eternal.

GU714_ALCHEMIST GARDEN 2021 - DIGITAL CAMPAIGN_Instagram_1638x1638_v1_09.jpg

Through the lens of Colin Dodgson, with the art direction of Christopher Simmonds, nature is the common thread of the entire campaign with the perfume bottles surrounded by plants, antiques and scientific elements that suggest an environment of experimentation within a greenhouse of luxury solarium.

Gucci 1921 Joins The Alchemist's Garden

Ierakstu izvēle

Editorials

ETHEREAL ECHOES

Beauty

Poetry of tenderness: beauty backstage CHANEL Métiers d'Art 2024/25

Editorials

TALES OF HER

Beauty

Liftinga balzams ar retinolu Intensive Retinol Eye Lifting Balm no Institut Esthederm

Fashion Week

Fashion instincts: Prada breaks stereotypes in Fall/Winter 2025 menswear collection

Beauty

Ultimate Repair nakts serums palīdz intensīvi atjaunot un aizsargāt matus nakts laikā

Editorials

Amusement in the life park

Editorials

SILENT LANGUAGE