The first CHANEL lipstick to feature glass packaging, 31 LE ROUGE is a prism of light. Its case has been faceted to resemble the mirrors that line the famous rue Cambon staircase in Paris: a tribute to the ultimate birthplace of CHANEL creation, but also a reflection of the House’s avant-garde spirit. With 31 LE ROUGE, CHANEL transforms lipstick into a work of craftsmanship, a fusion of technology and glassmaking expertise traditionally used in high perfumery.
It took four years to turn the seemingly fragile case into a sturdy one, a true technical feat that was achieved without compromising on aesthetics. CHANEL called on the expertise of a master glassmaker from Japan to carve its sleek lines. Glass replaces other more standard materials in this lipstick case, a first for this type of design; its transparency reveals the object’s facets in all their splendor. Cut like a diamond and envisioned as an emblem, the 31 LE ROUGE case is set with two gold-colored metal rings whose proportions perfectly complement those of its delicate glass sides. A new signature, a new code, like two wedding bands that seal the precious union between the present and future.
Refillable, 31 LE ROUGE also meets the challenge of combining a glass packaging with an all-metal mechanism, embodying a virtuous vision of beauty that considers durability a prerequisite for timelessness. Accordingly, the lipstick comes in a bullet made of aluminum, a recyclable material* whose shiny finish is enhanced by the clear glass case. Novel in every aspect, its refills are interchangeable and come with a protective cap, meaning they can be switched out and resealed without having to finish the entire bullet. Offering freedom of choice and versatility at all times, it gives you the flexibility to travel light, with only your favorite lip colors as baggage... an echo of Gabrielle Chanel’s philosophy.
A specially designed, high-precision mechanism ensures that these refills fit seamlessly into the glass case. A technical and creative challenge that is more complex than meets the eye. Effortless style, plain and simple.
* In Europe, packaging recyclability is dependent on sorting and recycling methods, which vary by location.
31 LE ROUGE is also a work of art, infused with CHANEL heritage and color expertise. Pigment by pigment, the House Makeup Creation Studio has crafted twelve shades with an intensely luminous satin finish. In order to bring out each color’s radiance, micronized pigments are blended with oil, paired with cellulose powder, and enhanced with opalescent mother-of-pearl—the crowning touch for a long-wearing satin finish.
THE FORMULA NOT ONLY OFFERS MOISTURIZING, PROTECTIVE, SMOOTHING, FIRMING, AND SCULPTING BENEFITS, BUT IT ALSO DELIVERS A REMARKABLY LONG-LASTING MAKEUP LOOK: 8 HOURS OF VIVID COLOR PAYOFF.
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