Bulgari unveils the Bulgari Serpenti 75 Years of Infinite Tales exhibition, exploring the eternal allure of its icon where jewelry and contemporary art blend to give life to a new chapter of the Serpenti evolution. Open to the public from September 15th to 24th; visitors will embark on a journey discovering the close connection between Bulgari Serpenti creations and the world of art, enhancing the fusion between the powerful icon and contemporary art.

Since ancient times, the snake has captured the imagination from East to West, inspiring numerous artists, writers, and poets. Bulgari debuted its first Serpenti creation in 1948; over the decades, the icon successfully interpreted the spirit of every age through constant renewal but always faithful to its original essence.
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 &ldquo;For 75 years, the emblematic Serpenti sign has represented Bulgari's unique design with audacity and contemporary vision. It draws inspiration from the past in the era of Cleopatra and has become the protagonist of a wonderful tale that continues today, made of creativity, excellent craftsmanship, and modern spirit. It has been able to stand by the women who have worn it, enhancing their personality. We are happy to be able to celebrate this Icon so dear to the Brand with the Serpenti Factory in Dubai, marking the first exhibition of its kind in the Middle East&rdquo;.
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To celebrate the 75th anniversary of Serpenti, Bulgari has launched Serpenti Factory, an artistic initiative focusing on the snake as an endless source of creative production, drawing on the imagery of the icon to discover how the inspirations, symbols, techniques, and archives of the Maison continue to influence the inexhaustible creativity and craftsmanship of Serpenti.

A selection of the most iconic Serpenti creations from the Bulgari Heritage collection will be on display, explaining how these pieces have combined the Maison's heritage, creative designs, and unparalleled craftsmanship throughout the 75-year evolution of the sign. With exceptional mastery of colors and shapes, Bulgari has applied extraordinary craftsmanship to gorgeous jewelry and materials, developing a mesmerizing new take on the ancient symbol.
For the occasion three local artists have been called upon to give their interpretations of the Serpenti emblem, illustrating the eclectic nature of the icon. Within the Factory, it will be possible to see their personal expression and narrative creations imagined by Dr. Azra Khamissa, Dr. Afra Atiq, and Azza Al Qubaisi.

Dr. Azra Khamissa, a henna artist and designer, draws inspiration from the resilience of Bedouins for her collaboration with Bulgari on the 75th-anniversary celebrations of the Serpenti. She sees a parallel between their adaptability and the serpent's survival in harsh conditions. She uses natural henna as her chosen medium, connecting with generations and cultures, often featuring nature as a backdrop to appreciate Allah's creation. She hopes that her art speaks to people in unique ways, evoking emotions and connections. The artwork reflects the rich local culture, heritage, and aesthetics of the SWANA region, where henna traditions are deeply cherished, invoking memories of family and special occasions. Viewers should pay attention to the details in the backgrounds and the stunning UAE landscapes, hoping to inspire exploration and reflection on the perfection of God's creation.
Dr. Afra Atiq is an Emirati spoken word poet born in the United Arab Emirates to an Emirati father and a Japanese-American mother. She co-founded the Untitled Chapters, a collective of female Emirati writers. In 2015, she was named the "Best Performer" by Rooftop Rhythms and won the Abu Dhabi Music and Art Foundation Creativity award for her poem "An Open Letter to Cancer" in 2017. This poem draws inspiration from Bulgari's Serpenti Viper necklace, Serpenti Tubogas watch, and Serpenti bracelet, which often feature winding and curved elements. "The poem seeks to inspire and empower, drawing on Serpenti's themes of timelessness and graceful power. It incorporates elements of local culture through Arabic language use. Additionally, it builds metaphors around craftsmanship, reflecting Bulgari's renowned artistry."
Azza Al Qubaisi is a Jewellery designer and sculpture artist popularly known in the UAE. With a distinctive focus on local materials, sustainable practices, and traditional techniques, she contributes to the art world and celebrates the rich heritage of the UAE. Al Qubaisi's work is a testament to her commitment to preserving the essence of her culture and heritage. For the Bulgari Serpenti 75th-anniversary collaboration, she draws inspiration from Nature, capturing movement and environment rather than the serpent itself. This approach allows to reinforce the interpretation and storytelling.
From Milan&rsquo;s central Piazza Duomo to London&rsquo;s famed Saatchi Gallery, and Madrid Thyssen Museum Serpenti by Refik Anadol has touched down in DIFC, one of Dubai's most iconic art destinations. Born from an innovative combination of art and technology, the installation is a multimedia artwork generated by artificial intelligence resulting from algorithms trained with 200 million images of nature. Interpreting the concept of metamorphosis as the change from one form to another, the award-winning media artist and director Anadol transforms nature into data and data into abstract, poetic images. The immersive experience combines the installation with a curated selection of Serpenti creations from the Bulgari Heritage collection and the Maison&rsquo;s historical archives.

The Bulgari Serpenti 75 Years Of Infinite Tales Exhibition Opens In Dubai

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