“Wicked Desire” reimagines and depicts the figure of the witch with a contemporary and alluring approach, blending timeless charm with modern sensuality. By infusing elements of the supernatural with innovative fashion, each shot aims to capture the witch not only as an obscure figure, but as an empowered, confident woman who embraces her strength and freedom.

The Szczygiel brand merges a handcrafted approach with upcycling principles, working with textures, materials, and patterns. The focus is on combining structural elements with natural forms, shaping a distinctive style. At its core lie sustainable design, a limited selection of fabrics, and recycled raw materials.

Dua Lipa: “For me, this campaign is about the freedom of movement, self-expression and embracing that on-the-go energy. It’s powerful, yet playful, and above all, joyous. It’s a similar spirit that I share as an artist, so it immediately resonated with me on many levels.”