Tom Hardy, Oscar-nominated actor and producer, is the new ambassador for Cypress &amp; Grapevine Cologne Intense.

Jo Malone London has just introduced Tom Hardy as the brand ambassador for its Cypress &amp; Grapevine Cologne Intense. As one of the most revered film talents to come out of the UK, Tom, a born and bred Londoner, is known for cerebral performances that showcase his depth, complexity and versatility as an actor. Inspired by Cypress &amp; Grapevine Cologne Intense, Tom, alongside acclaimed director Edward Berger and his father Chips Hardy, brings London to life on the screen. A London that celebrates idiosyncrasies, dichotomies and quirks, with a Jo Malone London campaign film for the fragrance.
Bonded by British roots, a playful creative demeanour and a shared dedication to social impact and mental health &mdash; Tom was an obvious choice of ambassador for Cypress &amp; Grapevine Cologne Intense.
&lsquo;It has been a privilege and great joy to collaborate with <a href="https://cremedelacreme.shop/en/catalog/jo-malone-london/">Jo Malone London</a> on this campaign. What started as a shared connection and passion over similar philanthropic pursuits has since evolved into a wonderfully rewarding creative partnership, rooted in a shared commitment to making a long-term positive impact. It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualise fragrance in new ways but was also evocative of the London we love &mdash; a city that embodies the exceptional and the contradictory in all its brilliance.&rsquo;

Tom stars in the campaign centred around London at nightfall, written by his father Chips Hardy, The Exceptional and The Contradictory, a campaign film for <a href="https://cremedelacreme.shop/en/catalog/cypress-grapevine-cologne-intense-2/" target="_blank" rel="noopener">Cypress &amp; Grapevine Cologne Intense</a>. Directed by world reknown Edward Berger, cinematographer James Friend and composer Volker Bertelmann, the cinematic result of partnership not only underpins a liberating sense of pride in being a Londoner but speaks to Tom&rsquo;s relationship with scent and the powerful role it plays in storytelling.
&lsquo;Tom is undeniably a huge talent. He is intelligent, compassionate, generous and thoughtful. But it was his willingness to be involved beyond being just a face of a campaign that really struck us. This is a true partnership that celebrates both the roots of Jo Malone London and Tom&rsquo;s hometown. We have come together as creatives to challenge the perception of fragrance advertising, alongside having a real affinity with our shared values of mental health, continuing to spotlight the importance of taking the conversation further. It is a true privilege to have Tom as part of the Jo Malone London family&rsquo; - Jo Dancey, Senior Vice President Global General Manager of Jo Malone London.

"We collectively share a mutual desire to give back and make a difference where it counts, so partnering with them was a lovely blend of alchemies and shared intentions."
- Tom Hardy

Tom Hardy for Cypress & Grapevine Cologne Intense, Jo Malone London

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