CHRISTIAN LOUBOUTIN X MYTHERESA: Launch of the Exclusive Summer Capsule Collection
True to Christian Louboutin’s playful take on footwear, the capsule collection reinterprets the summer essentials. Made up of flip-flops, sneakers and pool flats, the capsule follows the rainbow colors, for an elegant and colorful summer. The iconic Vieira Spikes sneakers will be available in 3 new shades, the Loubiflip offers a Christian Louboutin makeover to the summer must have flip flop, with his signa- ture on the soles and spikes on the upper part of the sandal. The pool slide gets the same treatment with the Pool Stud, available in playful tones.
To complete the look, the Loubishore basket will be available in 4 colors and two sizes. Handwoven in Dwarf Palm, a small variety of Palm Trees, with thinner and more delicate leafs to weave, each bag is different and unique, for a casual yet refined look. The bags received a special treatment, in order for the palm leafs to keep their beauty, shape, and to hold perfectly in time.
To mark the occasion of the exclusive Christian Louboutin x Mytheresa Rainbow capsule collection, Mytheresa have partnered with Phantom to offer a unique AR experience. From May, 26th customers will receive an exclusive invite in their Mytheresa box to dive into the world of Augmented Reality to experience the collection like never before. By simply scanning the QR code included in their box and using the camera of their mobile device, customers will be able to unlock the experience and collec- tion by scanning the Mytheresa logo. The experience offers to interact with the collection, play with the color, gain direct access to shop and share to social media.