Spring-Summer 2025: The Pink Revolution

”Sunbeams slipping through windows, dancing on the surface of every detail. In the soft light, there’s a balance, a harmony between what we see and what we feel. A moment of stillness, where fashion is not just something we wear, but something we are – a part of the room, a part of the light.”

Ah, that casual chic, as if you've just returned from a morning stroll through Montmartre with a glass of Bordeaux and a couple of volumes of Sartre. French women know how to look like they haven't tried at all - and that's why they drive you crazy. Their lips are seductively blurred, like a kiss, or sensually fresh, like a light blush in the cold. Want the same effect? You're in luck: we have a list of the perfect products to make your lips the epitome of true French charm - without fuss, but with maximum effect.

The essence of Spring/Summer 2025 is captured through a harmonious blend of Pantone’s trend-setting colors. The imagery reflects softness and vulnerability, combining fresh and vibrant hues with light, flowing fabrics that evoke a sense of renewal and creativity. Each frame tells a story of gentle energy, featuring textures and silhouettes that embody the fluidity of the season. Splashes of artistic expression elevate the
narrative, striking the perfect balance between ethereal elegance and bold modernity. It's a celebration of movement, emotion, and the bold freshness that defines the future of fashion.

I Don't Take Limo to Church

Are we ready to admit that pink is no longer just pink? Spring-Summer 2025 fashion is transforming this color from a banal symbol of infantile tenderness into a powerful tool for self-expression. Forget luscious “girlie” shades - the new pink is on the offensive, taking over runways and closets with a boldness that punk icons would envy.

The scent of the upcoming holiday is already in the air, and your heart is beating faster in anticipation of the most romantic day of the year. Valentine's Day is the perfect occasion to delight your loved ones (or yourself!) with exquisite beauty novelties. 

A curation of street-style standouts from Couture Week, with insights on how to translate these looks into everyday wardrobes.

Nine echoes, nine shades. This editorial unfolds as a dialogue between textures and emotions, exploring the many layers of an identity that flows and transforms. Each thread, each shadow, is an ethereal reflection of Ecuadorian creative talent, a symphony of contrasts and harmonies. The images glide between the tangible and the intangible, revealing fragments of stories told in whispers, where the ephemeral intertwines with the eternal. Beyond the designs and shapes, this visual narrative celebrates versatility as an act of perpetual creation, a continuous thread connecting the visible with the imagined.