Loewe Spring/Summer 2025 ad campaign

In the new Loewe Spring/Summer 2025 campaign, Jonathan Anderson takes us on an amazing journey through the beautiful Catalan countryside, where haute couture meets pristine nature. Under the lens of the legendary David Sims, a fashion fairytale unfolds, where crinoline dresses float like ghosts in a misty forest and exquisite accessories become a natural extension of the natural landscape.

Vương Khang's latest collection "The Way of Water" redefines masculine elegance through the prism of fluidity and grace.

For the most beautiful things in the world will never be seen or touched, they are felt by the heart. He lived in another world, in love with a flower.

Another miracle is born in the heart of Dior fashion house - the ninth edition of Dior Lady Art project, where the legendary bag is transformed in the hands of eleven talented artists from all over the world. This is a story about how the classics meet modern art and create something absolutely extraordinary. 

She reveals herself in layers, where each version reflects a unique interpretation of her essence. Different visions, same roots. A visual journey that transcends time and space, showing how it reinvents itself, reflects itself and expresses itself, without losing its central truth.

A modern muse is walking in the national garden of Athens, performing fashion creations of local Greek designers. The art direction of the editorial along with the styling aims to exalt the simplicity but simultaneously elegance of Greek culture and History. The Royal Garden was commissioned by Queen Amalia in 1838 and completed by 1840. It was designed by the German agronomist Friedrich Schmidt who imported over 500 species of plants and a variety of animals including peacocks, ducks, and turtles. The garden is characterized by minimalism and provides to visitors a walk of serenity along with this modern muse.

In 2019, during the early days of Avrame, we embarked on a business trip to a Mediterranean country to explore a vacation village development project in the mountains. Our hosts welcomed us with exceptional hospitality - fancy hotels, private drivers, exquisite meals. Given their luxurious lifestyle, we couldn’t help but ask why they were interested in our timber-frame houses. Their answer was surprising yet perfectly logical.

Remember back in the day when virtual clothing seemed like something out of science fiction? Today, we're seeing Prada and Snapchat plotting a digital revolution in fashion, and frankly, it looks like the start of something really big.