Jaguar Land Rover (JLR) announced today it will invest &pound;15 billion over the next five years as its modern luxury electric-first future accelerates.

The company will accelerate its transition to become the world&rsquo;s leading modern luxury car manufacturer revealing its Halewood plant in the UK, will become an all-electric production facility and its next generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric.
While EMA will now be electric only as the trend to electrification in certain markets increases, JLR will retain the flexible modular longitudinal architecture (MLA) on which Range Rover and Range Rover Sport are built offering internal combustion engine (ICE), HYBRID and battery electric vehicle (BEV) options. This gives JLR uncompromised flexibility to adapt its vehicle line up to meet the needs of different markets around the world, that are moving at different speeds towards net zero carbon targets.

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 Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand. We achieved this while navigating the headwinds of the pandemic and chip shortages, and successfully ramping up production of our most profitable models to deliver a profit in Q3.
 Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver to our modern luxury electric future, securing jobs, developing new skills, and reaffirming our commitment to be net zero carbon by 2039.
 Adrian Mardell - Chief Executive Officer, JLR
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As a next step within the Reimagine strategy, it was revealed JLR will move to a House of Brands approach, to amplify the unique character of each of its brands - Range Rover, Defender, Discovery and Jaguar - and accelerate the delivery of the company&rsquo;s vision, to become proud creators of the world&rsquo;s most desirable modern luxury automotive brands for the most discerning clients.
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 Pivotal to our Reimagine strategy is the formation of the House of Brands, which is a natural evolution, with a purpose of elevating and amplifying the uniqueness of our characterful British marques. Our ultimate ambition is to build truly emotionally engaging experiences for our clients that, overtime, will build long-term high equity for our brands and long-term sustainability for JLR.
 Professor Gerry McGovern OBE - Chief Creative Officer, JLR
</blockquote>

JLR also announced that the first of three reimagined modern luxury Jaguars will be a 4-door GT built in Solihull in the West Midlands, UK. With power output more than any previous Jaguar, a range up to 700 kms (430 miles), and with indicative pricing from &pound;100,000, new Jaguar will be built on its own unique architecture, named JEA. More details of the new 4-door GT Jaguar will be released later this year, before going on sale in selected markets in 2024, for client deliveries in 2025.
<blockquote>
 We have radically reimagined Jaguar as a modern luxury brand. The key to Jaguar&rsquo;s transformation is that the designs convey the sense that they are a copy of nothing.
 Professor Gerry McGovern OBE - Chief Creative Officer, JLR
</blockquote>

Announcing news of its next generation electrification roadmap, JLR confirmed it will start to invite applications for client orders for the modern luxury all-electric Range Rover later this year. The first of its next generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, launching in 2025 and built at Halewood in Merseyside, in a move that further affirms JLR&rsquo;s commitment to the future of the UK car industry.
<blockquote>
 With Range Rover, the original luxury SUV, available for pre-order in pure electric form later this year, and the first of three breath-taking electric reimagined Jaguar models to be launched in 2025, we are stepping into an incredibly exciting new electric era for JLR as a modern luxury business.
 Adrian Mardell - Chief Executive Officer, JLR
</blockquote>

In addition to the news that its Halewood plant in Merseyside will become an all-electric production facility and its next generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric, JLR also revealed its Engine Manufacturing Centre in Wolverhampton, UK, currently producing Ingenium internal combustion engines for its vehicles, will have an electric future producing electric drive units, battery packs for JLR&rsquo;s next generation vehicles. It will be renamed the Electric Propulsion Manufacturing Centre to reflect the move.
In positive news for the future of the historic Castle Bromwich site, JLR confirmed that its stamping facilities that prepare pressed body metalwork for JLR&rsquo;s vehicles will be expanded to play a key role in the company&rsquo;s electric future, by providing bodywork for next generation electric vehicles. JLR continues to explore options for other parts of the Castle Bromwich site.

Jaguar Land Rover Accelerating Electrification

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