IREN FOCUS: Committed to the Fashion World

FIRE, ICE and DIAMOND FALLS

Iren Focus, 52, is an example of how to make bold decisions to follow your dreams. She is a renowned model, lawyer and currently the head of NL models, where she passes on her professional experience to aspiring models.

Celebrating strength, style, and self-expression, this editorial captures the spirit of modern Parisian women who embody independence and confidence. Set against the iconic backdrops of Paris, these women exude effortless elegance in bold, fashion- forward pieces that blend classic French chic with contemporary edge. Each look tells a story of individuality and resilience, redefining femininity in the heart of a city where style and freedom go hand in hand.

Silentium

Designed by renowned designer Bruno Moinard, whose partnership with Cartier spans decades, the boutique’s interior is a harmonious balance of tradition and modernity.

Urban Pulse explores the interplay between individuality and the ever-shifting energy of the city. Through the lens of movement, the woman navigates the urban spaces—becomes both a participant, and an observer of the environment. The story captures fleeting moments where personal style intersects with the pulse of city life. And just like the city – our identity and style are in constant motion, shaped by and shaping the world around us.

In a setting where cold becomes synonymous with sophistication, cold and silver tones reveal a winter that is more glamorous than ever. It's the celebration of winter in a new light -cold but intense, silent but resplendent. The layers overlap elegantly, creating fluid volumes that dialogue with the luminosity of the metals, pearls and blacks. The pieces, with finishes ranging from silky to shiny, display a simple refinement that carries undeniable power.

On 3rd December 2024, the CHANEL 2024/25 Métiers d'art show will take place in Hangzhou, China, on the mythical West Lake. This legendary location is featured on the large 19th century Coromandel lacquered screen in the study of Gabrielle Chanel's apartment at 31 rue Cambon in Paris. A source of dreams and creativity, this screen nourished the couturière’s imagination. Now, it has inspired director Wim Wenders to make a short film shot between Paris and Hangzhou, starring CHANEL ambassador Tilda Swinton.