Bvlgari chooses the Eternal city of Rome, its hometown and everlasting source of inspiration, to unveil Aeterna, its new High-End Collection, presenting for the occasion a precious assortment of over 500 creations, including High Jewelry and High Jewelry Watches, High-End Bags and Very High-End Fragrances. An occasion to celebrate, with a breathtaking event, its 140th anniversary, a major milestone for the Roman Maison.

Highlighting the uniqueness of the event, Bvlgari staged its sophisticated extravaganza in a location, made accessible exclusively to the Maison for this momentous occasion, Rome&rsquo;s Terme di Diocleziano, one of the world&rsquo;s most extraordinary antique architectural complexes and beautiful open-air museums in the Eternal City, part of the Museo Nazionale Romano, considered the largest Baths of ancient Rome, spanning a surface of 13 hectares that was able to accommodate up to 3,000 people at once, the breathtaking complex, built between 298 and 306 AD, is adorned with splendid sculptures and fascinating ruins.

Credits: Gabriel De La Chapelle. Photos courtesy of BVLGARI.

International guests, including Bvlgari&rsquo;s Brand Ambassadors Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori and Alessandro Gassman, enjoyed a journey into eternity where the layered beauty of the Terme di Diocleziano, the timelessness of Bvlgari&rsquo;s High Jewelry creations and the state-of-the-art spirit of the event&rsquo;s performances overcome the boundaries of time.

To celebrate the special anniversary, Bvlgari Brand Ambassador Priyanka Chopra Jonas wore the Serpenti Aeterna necklace, the most precious High Jewelry piece ever crafted by the Roman Maison. Featuring seven D flawless diamond drops totaling 140.00 carats, one for each year of the brand&rsquo;s history, and 698 baguette diamonds weighting 61.81 carats, this incredible necklace required over 2,800 to complete, revealing an outstanding combination of creativity, expertise and audacity, values that have always defined the brand&rsquo;s vision.

During the evening, the Terme di Diocleziano, that recently reopened to the public after long restoration works, hosted a spectacular jewelry show that took place in the Chiostro Ludovisi, an intimate space built over the Terme&rsquo;s large outdoor pool. Styled by Carine Roitfeld, the show featured an iconic casting, including Mariacarla Boscono, Blesnya Minher, Elisabetta Dessy, Isabella Rossellini, Carla Bruni and Giacomo Cavalli.

Credits: Getty Images. Courtesy of BVLGARI.

Bvlgari Aeterna High Jewelry Show | Bvlgari Aeterna High Jewelry Collection

For the occasion, &ldquo;Vista Aeterna&rdquo; an immersive installation created by Dutch designer Sabine Marcelis, has been gifted to the city of Rome under the patronage of the Fondazione Bvlgari. The artwork will be at iconic Piazza di Spagna from May, 19th to June, 15th, and offers a contemporary interpretation of Rome's urban landscape. It consists of twelve travertine-based pillars adorned with reflective colored mirrors that continuously rotate throughout the day, tracing the path of the sun from dawn to dusk. As they move, they capture and refract sunlight, projecting a spectrum of warm, sun-inspired tones onto the surroundings. Providing an ever-changing vista, it is a perpetual celebration of the luminosity of the eternal city and its architectural heritage.

Bvlgari unveils Aeterna, the most extraordinary High-end collection ever

Recommended posts for you

Editorials

SHINE LIKE DIAMONDS

L'Hommes

Eddie Redmayne: “Acting is like trying to catch a butterfly”

Editorials

MEN´S ROOM

Editorials

MUSE

Interior & Design

CHANEL is a celebration all over the world

Editorials

«L'enfant Terrible»

Editorials

REFLECTIONS OF MYSELF

Beauty

Hadat Cosmetics Transforming Hair Care into a Self-Care Ritual