Bvlgari, the Roman jeweler, lit up New York with a grand event at the Skylight at The Refinery's penthouse to launch its fresh Bvlgari Tubogas jewelry collection.

The historic Domino Sugar Factory, a brick building from 1884 in lively Williamsburg, hosted the event. This unique spot, turning 140 this year like Bvlgari, perfectly matches the bold and fresh Bvlgari Studio concept. The venue blends old and new, mirroring the Roman jeweler's knack for embracing change while honoring tradition.
Bvlgari Studio, a creative hub that kicked off in Seoul earlier this year, showcased the new jewelry designs. These pieces stem from a daring technique the Italian brand pioneered in the 1940s. This platform aims to breathe new life into Bvlgari's iconic designs by teaming up with modern creators.

Bvlgari Deputy CEO Laura Burdese and North America President Herv&eacute; Perrot welcomed guests. The star-studded crowd included Monica Barbaro, Kelly Wearstler, Aurora James, Olivia Culpo, and Isabella Boylston. Supermodel Naomi Campbell, actress Dakota Johnson, and actor Damson Idris also joined the party. Guests enjoyed shows by future-forward musician Masego and light artist Christopher Bauder. The event sparked lively talks about Bvlgari Tubogas and more, all set against New York's golden hour glow.
As they arrived, guests followed a path telling the Tubogas story. It showed how a flexible gold strip, born from clever experiments and top-notch craft, became an iconic jewelry line. The setup highlighted the signature wrapping lines and smooth moves of the pieces, made without any soldering. Antoni Tudisco's digital campaign, created as part of the Bvlgari Studio project, added to the display.
The night buzzed with different shows across the venue, overlooking New York's skyline. This mix of performances captured the lively spirit of Bvlgari Studio, blending various creative visions seamlessly.
"THE WAVE," a moving light sculpture by artist Christopher Bauder and his WHITEvoid team, turned Bvlgari Tubogas' gold spirals into a striking visual show. Its calm yet lively light waves matched perfectly with a dance by Friend of the House and top ballerina Isabella Boylston, showcasing the jewelry's endless flow and soft feel.

Adding to this mix of movement, light, and sound was Masego's music. The Jamaican-American singer, who plays many instruments and makes music, is known for blending Soul, R&amp;B, and Jazz. After the dance, he gave a special acoustic show for Bvlgari Studio. In the glow of Bauder's "THE WAVE," Masego sang and played piano and looper, easily mixing genres in a captivating act.&nbsp;His energetic show, mixing technical skill, new ideas, and creative blending, perfectly matched Bvlgari Studio's spirit and the Bvlgari Tubogas jewelry line, born from a drive to make something surprisingly new.
From sunset to late night, DJ Nancy Whang's sounds and Myles Hendrik's DJ set kept guests entertained in a sparkling atmosphere.&nbsp;
The exciting journey of Bvlgari Studio will go on at Bvlgari's Fifth Avenue main store with a special display and chosen Bvlgari Tubogas jewelry pieces on show.

New Bvlgari Tubogas Collection debuts in style

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