As part of its 150th anniversary celebrations, Piaget welcomes fresh blood into the vaunted Piaget Society: alongside newly-minted Global Ambassadors Lee Jun-ho and Apo Nattawin, rock &rsquo;n&rsquo; roll royalty Ella Rose Richards is now the Face of the Maison.

The New York-born British model is also the granddaughter of The Rolling Stones&rsquo; Keith Richards and Italian actress Anita Pallenberg, previously fronting the brand&rsquo;s Metaphoria campaign last year. Now she will star in the 150th Anniversary campaign this spring, once again lensed by Italian photographer Brigitte Niedermair.&nbsp;
Recently at&nbsp;Watches &amp; Wonders 2024,&nbsp;L&rsquo;OFFICIEL SINGAPORE&nbsp;took a moment to chat with Richards about her creative collaborations with Piaget, and what jewellery means to her.

"I try not to think too much about it and just be myself &mdash; that&rsquo;s what makes it &ldquo;rock &rsquo;n&rsquo; roll&rdquo;

How does it feel to be the face of Piaget&rsquo;s Metaphoria campaign?
It&rsquo;s been such an honour because not only was I the face of Metaphoria, but I also got to shoot with Brigitte Niedermair. It was my first time working with her, and the way she shoots is so special: she&rsquo;s an artist. So the collaboration with Piaget and her was really exciting.
As someone who is brought up in fashion and rock &rsquo;n&rsquo; roll, how do you bring that creative energy to the precious world of high jewellery?
I try not to think too much about it and just be myself &mdash; that&rsquo;s what makes it &ldquo;rock &rsquo;n&rsquo; roll&rdquo;. Just being authentic and bringing your own style to it. I definitely have my own style and know what I like.
And how does Metaphoria fit into your personal style?
Obviously they are incredible luxury pieces, but I think you can easily dress them down with jeans. You can then dress them up at night, so all the pieces are amazingly versatile. I love the ear cuff that I wore in the campaign.

"Piaget is a heritage brand, and at its core is the essence of family. I love that because I&rsquo;m very close with my own family"

Metaphoria was only the beginning. Tell us about the other campaigns you&rsquo;ve done since.
We shot again with Brigitte, which was great because I already got a sense of her aesthetic, and the campaign will be released later this month. You get a little glimpse of it here in the Piaget booth at Watches &amp; Wonders, that&rsquo;s like the teaser.
Do the values of Piaget resonate strongly with you?
Definitely. Piaget is a heritage brand, and at its core is the essence of family. I love that because I&rsquo;m very close with my own family, so it&rsquo;s nice to have a new one with Piaget where everyone is so lovely. There&rsquo;s also an attraction to the craftsmanship. I went to tour the factory and it&rsquo;s incredible how they make every single piece inside the watch. It&rsquo;s great to witness it; they call it &ldquo;AI&rdquo;: Artisanal Intelligence, not Artificial Intelligence!
Personally, what does jewellery mean to you?
I have things that might not be valuable, but they&rsquo;re extremely sentimental. Things like a little charm from my grandmother, passed down through generations. That&rsquo;s what's most special about jewellery, they can be passed down forever so long as you don&rsquo;t lose it. My grandparents actually lived in Switzerland for a while, and they have some Piaget pieces that I need to dig out.

Ella Rose Richards, the face of Piaget's 150th anniversary campaign

Recommended posts for you

Editorials

EDIBLE

Interior & Design

Your Coziest Autumn-Winter 2024 with Archideco Design Centre

Fashion

Dolce&Gabbana x SKIMS - a manifesto for the modern woman who knows her own worth

Editorials

ECLIPSE

Beauty

This winter, the fragrant world of CHANEL is caught up in a snowy dance

Editorials

HÀBITAT

Editorials

SERENITY

Fashion

Coquette Aesthetic: A Celebration of Tenderness and Power